模块四M4U1-Project-Language-points-语言点ppt课件.ppt

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1、Unit1AdvertisingProjectDevelopinganadcampaignTwomaintypesofadvertisements?commercialadsPSAsLeadineducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfareadvertiseproductsorserviceAnadcampaign?Step1ReadingHowdoyoubuildanadcampaign?Matchthemainideaofeachpara

2、graphPara.1Para.2Para.3Para.4WhatanadcampaignmeansHowyoudeterminethetargetaudienceWhattheadcampaignsaysHowyoureachthetargetaudienceAudienceContenttopic,campaigngoal,logo,slogan…Definition/MeaningWaysCareful-readingAclearaimandtargetaudience.1.Whatmustyoukeepinmindwhenyoust

3、artasuccessfuladvertisingcampaign?(Para.1):2.Whydoyouneedtoresearchyouraudience?(Para2)3.Whatisimportantwhenyouareplanninganadcampaign?(Para3)4.Whatshouldyouradvertisingcampaignbebasedon?(Para4)Becausetherightmessageneedstobecreatedfortherightpeople.Itisimportanttotrytoapp

4、ealtothewaytheaudiencewillreact.Mainlyonthetargetaudienceandwhichkindsofadsreachthatparticulargroupbest.Step2ReadingAnti-smokingadcampaignOutlineTopic:Targetaudience:Slogan:Anti-smokinghigh-schoolteenagersSmokingkills!OutlineReasons:death;；awasteofmoney;topeople'swelfareAi

5、m:Media:posters;Hope:diseases&cancerstodiscourageyoungpeoplefromsmokingwebsite;schoolmagazine;essaycompetitiontorealizethedangersofsmokingandsaynodamageOutlineTopic:Reasons:death;；awasteofmoney;topeople'swelfareTargetaudience:Aim:Media:posters;Slogan:Hope:Anti-smokinghigh-

6、schoolteenagersSmokingkills!diseases&cancerstodiscourageyoungpeoplefromsmokingwebsite;schoolmagazine;essaycompetitiontorealizethedangersofsmokingandsaynodamageTrueorFalse1.Teenagestudentsthinkthatsmokingissomethingenjoyable.T2.Asiahasthelargestnumberofsmokersintheworld.F3.

7、Itseemsthatyoungpeopledon’tcareabouttheirhealthandfuture.F4.Ananti-smokingcampaignmayresultinteenagers’parentsstoppingsmoking.Tlanguagepoints1.各种各样2.记住,牢记于心3.想出,弄明白,计算出4.doalittleresearch5.使...做...使...一直做使...被做6.提前7.It’stimetodosth8.迎合,吸引9.搜集信息10.对...关心11.影响某人的生活12传达13.依靠,

8、依赖1.variouskindsof=allkindsof2.have/keepsth/sbinmind3.figureout4.做研究5.getsbtodogetsbdoing