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1、BigThree(Golf)CarMakersSensitivetoMichiganMarketByKellyHillWhyisitthatcarmakerscomeinthrees?WhileMichigan,Detroitinparticular,hasbecomesynonymouswithTheBigThreeAutomakers--Daimler-Chrysler,FordandGeneralMotors--Augusta,GAalsohasitsownBigThreeCarMakers--ClubCar,E-Z-GoandYamaha.Inadditiontothat
2、relativelyimportanttournamentplayedatAugustaNationaleachspring,thecityalsoishometotheBigThreemanufacturersofgolfcars.ClubCar,E-Z-GoandYamahaproductscontinuetodominatethegolfcarmarketandoneofthemostrapidlyexpandingsegmentsofthatmarketisinMichigan.WhilefewnewproductshavebeenintroducedbyTheBigTh
3、reeofgolfcarsinthelast12months,eachofthosethreemanufacturershastakentomarketingcustomerserviceinitsquesttokeepoldcustomersandattractnewones.ThefollowingisanalphabeticalreportoftherecentstrugglesofTheBigThree,theirsuccessesandfailures,intheirquestforanoptimumshareoftheMichigangolfcarmarket.CLU
4、BCARInitiallyincorporatedinHoustonin1958,ClubCarnowisadivisionofIngersoll-Randandproducesover30productsthataredistributedfrommorethan300salespointsaroundtheworld.CyDavisisClubCar'sMichiganrepresentative."ClubCarcontinuestomakesignificantmarketshareinroadsinthestateofMichigan,"Davissaid."Our48
5、-voltsystemcontinuestobethestandardbywhichelectriccarsarejudged,"Daviscontinued."Sinceitwasintroducedin1994,alotofcourseshavemadetheconversionfromgastoelectric."ClubCaralsoproducesa68-voltsystemthatfeaturesanon-boardcomputerusedforsystemsdiagnosticsaswellasmeasuringthevoltageuseofthecar."This
6、computer,"Davissaid,"cantellyouthevoltsleftinthecar,thestateofthechargeandtheroundsplayedwiththecarsinceitwaslastcharged."AccordingtoDavis,thesebatteriesalsofeatureafour-year,800-roundwarranty.ClubCaralsoproducesgasoline-poweredgolfcarsthatarecharacterizedbya9hpoverheadvalveengine."Theefficie
7、ncyofthiscarallowsthemajorityofourcustomerstoget33(18-hole)roundsoutofeveryseven-gallontankofgas."EdwardLinebaugh,thegeneralmanageroftheCountryClubofDetroit,recentlyreplacedanentirefleetof55carswithnewelectricClubCars."ClubCarisconsideredoneo
