淡江大学吴淑华策略管理6公司层策略ppt课件.ppt

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1、Corporate-LevelStrategyMichaelA.HittR.DuaneIrelandRobertE.HoskissonChapter61©2003SouthwesternPublishingCompanyStrategyImplementationChapter11OrganizationalStructureandControlsChapter10CorporateGovernanceChapter12StrategicLeadershipStrategyFormulationS

2、trategicCompetitivenessAbove-AverageReturnsStrategicIntentStrategicMissionChapter2TheExternalEnvironmentChapter3TheInternalEnvironmentTheStrategicManagementProcessChapter6Corporate-LevelStrategyFeedbackStrategicInputsStrategicActionsStrategicOutcomesC

3、hapter13StrategicEntrepreneurshipChapter5CompetitiveRivalryandCompetitiveDynamicsChapter4Business-LevelStrategy2TwoLevelsofStrategyAdiversifiedcompanyhastwolevelsofstrategy1.Business-LevelStrategy(CompetitiveStrategy)Howtocreatecompetitiveadvantageine

4、achbusinessinwhichthecompanycompetes-lowcost-differentiation-focusedlowcost-focuseddifferentiation-integratedlowcost/differentiation2.Corporate-LevelStrategy(Company-wideStrategy)Howtocreatevalueforthecorporationasawhole3KeyQuestionsinCorporateStrateg

5、yBusinessUnitBusinessUnitBusinessUnitBusinessUnit1.Whatbusinessesshouldthecorporationbein?2.Howshouldthecorporateofficemanagethearrayofbusinessunits?CorporateStrategyiswhatmakesthecorporatewholeadduptomorethanthesumofitsbusinessunitparts4LevelsandType

6、sofDiversificationBusinessUnitLowLevelsofDiversificationSingleBusiness>95%ofbusinessfromasinglebusinessunitDominantBusinessBetween70and95%ofbusinessfromasinglebusinessunitBusinessUnit5RelatedConstrained<70%ofrevenuesfromdominantbusiness;allbusinessess

7、hareproduct,technologicalanddistributionlinkagesLevelsandTypesofDiversificationBusinessUnitBusinessUnitModeratetoHighLevelsofDiversificationBusinessUnit6RelatedLinked(Mixed)<70%ofrevenuesfromdominantbusiness,andonlylimitedlinksexistLevelsandTypesofDiv

8、ersificationBusinessUnitBusinessUnitModeratetoHighLevelsofDiversificationBusinessUnit7LevelsandTypesofDiversificationUnrelated<70%ofrevenuecomesfromthedominantbusiness,andtherearenocommonlinksbetweenbusinessesBusinessUnitBusinessUnitVeryHighLe