啤酒营销策划方案.docx

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1、啤酒营销策划方案　　篇一:雪花啤酒营销定稿　　武汉工业学院?　　营销策划课程设计小组设计报告　　设计课题:“雪花”啤酒武汉常青花园市场的营销　　考核形式:营销　　小组:08营销2班第组　　设计时间20XX年6月12至20XX年6月20日　　目录　　前言····································　　概要····································　　环境分析································　　SWOT分析和总结,确定营销宗旨

2、··········　　制定营销战略····························　　确定营销目标····························　　制定营销策略····························　　行动································　　营销预算································　　风险控制································结束语·························

3、·········　　附录····································　　20XX年6-9月份“雪花”啤酒武汉常青花园营销　　★前言:啤酒市场概述及“雪花”啤酒全国　　推广活动　　啤酒是人类最古老的酒精饮料,是水和茶之后世界　　上消耗量排名第三的饮料。啤酒于二十世纪初传入中　　国,属外来酒种。思想汇报专题啤酒是根据英语Beer译成中文“啤”,