新职业英语-职业综合英语1-Unit-1-Organization-PPT教案.ppt

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1、Unit1OrganizationUnit1OrganizationWarming-up1ReadingA2ReadingB3Listening&Speaking4Unit1OrganizationWriting5Mini-project6LanguageLab7Self-studyRoom8Unit1OrganizationWarming-upWhatisalogo?Alogoisagraphicalelementthat,togetherwithitslogotype,formsatrademarkorcommerci

2、albrand.Typically,alogo’sdesignisforacompany’scommercialbrand,oreconomicoracademicentity,anditsshapes,colors,fonts,andimagesusuallyaredifferentfromothers’inasimilarmarket.Unit1OrganizationTask1Lookatthefollowinglogosandgivethenamesofthecountriesinwhichthecompanies

3、areheadquartered.CarCompaniesGermanyJapanUSASupermarketCompaniesGermanyUSAFranceMobilePhoneCompaniesRepublicofKoreaChinaFinlandTask2Listatleasttwocompaniesforeachtypeofthefollowingproducts.SONYTCLPanasonicPhilipsSAMSUNGLenovoAppleIBMDELLHPLiningAdidasNikeAntaKappa

4、TVSetSportswearComputerUnit1OrganizationGoogleAnyonewhohaseverusedtheInternethasseenGoogle,andmanypeoplewouldjust“googleit”whentheytrytofindinformationaboutsomethingontheInternet.Astheworld’smostpopularInternetsearchengine,Googleisoneofthegreatestexamplesofonlines

5、uccess.ReadingA谷歌上过互联网的人都见过谷歌,许多人要在互联网上查找某方面的信息时，他们都会“谷歌”一下。作为全世界最有名的互联网搜索引擎，谷歌是网络业界功成名就的最好范例之一。ReadingAItallbeganinJanuary1996asaresearchprojectatStanfordUniversitybyPh.D.studentLarryPage.Tryingtofindabetterwayforwebuserstosearchforrelevantpages,Pagehadanideathat

6、thiscouldbeachievedbyexaminingtherelationshipsbetweenwebpages.Hethoughtthatwebpageswhichhadthemostlinkstothemfromotherwebpagesmustbethemostpopular.Thetechniqueappearedtobesuccessful.ReadingA谷歌始于1996年1月斯坦福大学博士生拉里•佩奇的一个研究项目。为了找到一种能帮助网络用户搜索到相关网页的更好方法，佩奇设想可以通过检索网页之间的关

7、系来实现。他认为其他网页链接最多的那些网页一定是最受欢迎的，这项技术结果看起来是成功的。ReadingAPageandhispartnerSergeyBrinsetuptheircompanyonSeptember7,1998andregisteredthegoogle.comthefollowingweek.Thesearchenginequicklygrewinpopularityandin2000Googlebegantoselladvertisingontheirwebsite.Afterafewyearsofgr

8、owthfueledbyeagerinvestors,Googlewentpublic.ManyGoogleemployeesbecameinstantmillionaires.ReadingAReadingA佩奇和他的合作伙伴谢尔盖•布林于1998年9月7日创建了自己的公司，并在之后的一周注册了goo