食品感观评估

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1、TheEmotiveConsumerConsumerasaPartnerintheCreativeDevelopmentProcessYourCompany’sBusinessPhilosophy?ConsumerResearchisusedmoreasalearningtoolforyourclients–internaland/orexternalclientsExplorationTheconsumerisyourpartnerwhoguidescreativedevelopment.MarketingResearchisusedmor

2、easaconfirmationtoolforyourcompanyValidationTheconsumeris"judge&jury“for“Go/NoGo”launchdecisions.AConsumer-CentricPhilosophySensoryBundleOptimizingGAPAnalysisFragranceImageProfilingProductAttributeMappingConsumerGuidedCreativityPsychographicSegmentingBrainstormingBRINGTHEVO

3、ICEOFTHECONSUMERTOTHECREATIVETEAMAConsumerCentricPhilosophyWhobetterthantheend-usertoassisttheCreativeTeamindevelopingdistinctproductsthatsatisfythechangingpreferencesofconsumersegments?TheConsumerasaPartnerintheCreativeDevelopmentProcessDerivationofObjectiveExplorationBusi

4、nessObjectiveBusinessOpportunityLearnResearchObjectiveBusinessObjectiveDirectionTestDesignResearchObjectiveBalancedIncompleteBlockDesigns(BIB)SequentialMonadicProductsBusinessObjectiveResearchObjectiveLarge(Kistypically15-28)SampleSizeResearchObjectiveStudyDesignSmall(50≤N≤

5、100/Fragrance)QuestionnaireDesignBus.&Res.ObjectivesStudyDesignDiagnose/InvestigateTheConsumerResearchApproachInverseofaConfirmationStudyTypesofExploratoryStudiesBENCHMARKSTUDYAbout20MarketProductsthatcharacterizetheintendedmarketCREATIVEBENCHMARKSTUDYAbout15MarketProductsa

6、nd5-9productsfromothermarketsAbout15MarketProductsand5-9Creatives/PrototypesCREATIVESTUDYAbout15-24Creatives/PrototypesAbout15Creatives/PrototypeswithBenchmarksSincetheResearchObjectiveisexploratoryinnature,abroadspectrumofproductsareneededforconsumerstoprofileandprovidedir

7、ectionBalancedIncompleteBlock(BIB)DesignToomanyproductsforeachrespondenttoevaluate(K=20)Arespondentevaluatesasubset(k=4)oftheproducts(K=20)Decideonnumberofrespondents(n=50)perproductTotalSamplesizeis200(kxn;4x50=200)TheKproductsmustbeequallypresentedineachpositionofthekrota

8、tionAnExploratoryStudyDesignLargeSmallExampleofaBIB(4of8N=100)ExploratoryQuestionn