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1、天津外国语大学国际商学院本科生课程论文课程名称：会计英语论文题目：SomebasicinformationofANTA姓名：学号：专业：会计年级：班级：任课教师：2014年5月ABSTRACTTheChinesesportsbrandisoneoffewreliableindustriesinChina,amongwhichANTAstandoutfarinfront.WhencomestoANTA,userscannotstoppraising,smilingandproudlyrecommending.Asth
2、epioneerofChinesesportsscience,ANTAholdontotheresearchofsportsdynamics,aimingatimprovingperformancesofChineseathletes.Intechnologyinnovation,ANTAhasgotaamountofpatentsoncountrylevel,andANTAhasalreadyachievedtobepractitionerinsportinggoodssalesmonopolysystem.Wh
3、atisANTA’ssecretofachievingthesuccess?Inthefollowing,Iwillintroducesomebasicinformation,mayyoucouldfortunatelyfindtheanswer.Contents一、Preface……………………………………………………1二、BasicinformationofANTA…………………………1三、SomeadvertisementsofANTA…………………………2四、brandstrategy……………………………
4、………………3五、SWOTanalysis……………………………………………4六、Conclusion…………………………………………………5Referenceformat………………………………………………5 SomebasicinformationofANTA一、PrefaceAstheleaderofChinasportsproductsmarket,ANTAisaInfluential,inspirationalandInnovativeBrand,owningiconicandhighlyrecogniz
5、ableLogo,andobservingafocusedstrategy.二、BasicinformationofANTA1)TransformationFromOriginalConceptTotransferfromnobodytoalmosteverybody,Antaexperiencedsomuch,wecanseefromfiveparts.first,geography，AntausedtosaleshoesonlyinFnjianprovince,whilenowwecanbuyAntaprodu
6、ctsNational-wide.second,productscategories,Antausedtomanufactureonlysneakers,however,todayprofessionalsportsshoes,apperals&accessoriesareverycommoninAntaexclusiveshops.besides,thetargetaudienceofANTAtransferredfromMalefocusedtoMale.femaleandchildren.Infinancia
7、lfield,theamountofrevenuein2009hadbeenoverRMB5.8billion.while,in2000,therevenueisonlyRMB67.72million.2)BrandPersonalitywhencomestoAnta,wemaythinkaboutauthenticcourage.confidentglorious,elebritysuccess,innovative,influential,andyoung&energeticandect.Thetrademar
8、knotonlystandsforacompany,butacharmingcommitment.Firstofall,“Anta”,asaobjectivemark,willbeinheritedaccompaniedwithitsproduction.Then,thespiritof“Anta”---becommittedincareer,andbeea
