医药零售市场终端开发与管理

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4、ctionParagra目录第一章　零售药品终端营销2第一节　零售药品终端营销的含义及主要类别2一、零售药品终端的含义与类型2二、零售药店药品终端营销的作用和意义5第二节　零售药品终端的启动与管理10一、建立专业零售药品终端营销团队10二、零售药品终端营销的监督管理13第三节　医药代表如何拜访零售药店16一、要重视对药店的拜访工作16二、零售药店拜访工作注意事项17第四节　零售药店终端维护及信息管理18一、终端维护工作的内容18二、信息管理19第二章　零售药店的促销23第一节　促销的概念及方式23一、

5、促销的概念23二、促销的对象和工具23三、促销的方式24第二节　零售药品医药推广会操作25一、医院推广会操作步骤与注意事项26SelectionParagraphFormatLineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesToPointselectionParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormatLineSpacingLinesToPoints

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