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1、考博英语阅读资料UnitOnePassage1Thephysicaldistributionofproductshastwoprimaryaspects:transportationandstorage.Bothaspectsarehighlydevelopedandspecializedphasesofmarketing.Thecostsofbothtrans-portingandstoringarebuiltintothepricesofproducts.Transportationcanbebytruck,rail-way,s
2、hip,orbarge.Forsomeitems,suchasexoticplantsandflowers,orwhenrapiddeliveryisessential,airfreightmaybeused.Storage,orwarehousing,isanecessaryfunctionbecauseproductionandconsumptionofgoodsrarelymatch:itemsgenerallyarenotsoldasquicklyastheyaremade.Inventoriesbuildup,bothin
3、warehousesandatretailestablishments,beforethefoodsaresold.Thetransporta-tionfunctionisinvolvedinbringinggoodstoawarehouseandtakingthemfromittoretailstores.Storageperformstheserviceofstabilizingmarketprice.If,forexample,noagriculturalproductcouldbestored,allfoodwouldhav
4、etobeputonthemarketimmediately.Thiswould,ofcourse,createaglutandlowerpricesdrastically.Therewouldbeanimmediatebenefittoconsumers,butinthelongruntheywouldsuffer.Farmers,becauseoflowprices,wouldbeforcedofftheland,andtheamountoffoodproducedwoulddecrease.This,inturn,wouldr
5、aiseconsumerprices.Warehousesforstorageareofseveraltypes.Privatewarehousesareownedbymanufactur-ers.Publicwarehouses,inspiteoftheirname,areprivatelyownedfacilities,buttheyarein-dependentofmanufacturerownership.General-merchandisewarehousesstoreagreatvarietyofproducts.Co
6、ld-storagewarehousesstoreperishablegoods,especiallyfoodproducts.Grainele-vatorsareakindofwarehouseusedtokeepwheatandothergrainsfromspoiling.Abondedwarehouseisonethatstoresfoods,frequentlyimported,onwhichtaxesmustbepaidbeforetheyaresold.Cigarettesandalcoholicbeveragesar
7、ecommonexamples.Thedistributioncenterisamorerecentlydevelopedkindofwarehouse.Manylargecom-panicshaveseveralmanufacturingplants,sometimeslocatedoutsidethecountry.Eachplantdoesnotmakeeverycompanyproductbut28specializesinoneormoreofthem.Thedistributioncenterallowsamanufac
8、turertobringtogetherallproductlinesinoneplace.Itspurposeistominimizestorageandtoeasetheflowofgoodsfrommanufacturersto