euphemism in international business negotiation

《euphemism in international business negotiation》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、毕业论文（设计）EuphemisminInternationalBusinessNegotiation1.Introduction-1-2.AGeneralreviewofEnglisheuphemism-3-2.1Thedefinitionofeuphemism-3-2.2Theclassificationofeuphemism-4-2.2.1Positiveeuphemism-4-2.2.2Negativeeuphemism-5-2.3Thecharacteristicsofeuphemism-5-2.3.

2、1Universality-5-2.3.2Indirectness-6-2.3.3Distinctness-6-2.4.Thefunctionsofeuphemism-6-2.4.1Substitutionfortaboowords-7-2.4.2Politeness-7-3.ABriefsurveyofbusinessnegotiation-8-3.1Thedefinitionofbusinessnegotiation-8-3.2Thecharacteristicsofinternationalbusines

3、snegotiation-9-3.3Thegoalsofinternationalbusinessnegotiation-10-3.3.1Commoditygoal-10-3.3.2Relationgoal-11-4.Euphemisticstrategiesininternationalbusinessnegotiation-11-4.1Vagueness-12-4.2Usingpassivestatement-13-4.3Usingmodalverb-14-4.4Usingdifferentexpressi

4、ons-15-4.4.1Changinganglesofexpressions-15-4.4.2Interrogativeinsteadofimperative-16-4.5Caringforopponent’sfeelings-17-5.Conclusion-18-Reference-20--22-毕业论文（设计）1.IntroductionEuphemismhasbeenwidelyusedinhumansociety.Itshouldbepointedoutthatineverylanguage,ther

5、eareacertainamountofeuphemisms.Euphemismsareusedtoreplacetaboo,unpleasantorsensitivetopics.Enright(1985:29)statedthat,“alanguagewithouteuphemismswouldbeadefectiveinstrumentofcommunication”.HughRawson(1981:3)alsoputforward“euphemismsareembeddedsodeeplyinourla

6、nguagethatfewofus,eventhosewhopridethemselvesonbeingplainspoken,evergetthroughadaywithoutusingthem”.OriginatingfromtheGreek,thewordeuphemismhasbeendiscussedbymanyscholars.Itmeans“speakingwithgoodwordsorinapleasantmanner”(NeamanandSilver,1983:1).Asthesocietyd

7、evelopsdaybyday,peopleattachmoreimportancetoothers’beliefsandprivacy.Whenpeopletalkaboutoffensiveortabootopicsbutwanttobepoliteatthesametime,theywouldusuallyapplyeuphemism,especiallyininternationalbusinessnegotiation.Beinganinterpersonalaction,businessnegoti

8、ationplaysanimportantroleincross-nationaleconomicinteractions.Bothpartieswilltrytogetthemostprofit.However,asuccessfulnegotiationdoesnotmeanwinningbydefeatingtheotherparty,butwinningbygettingwha