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1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYWhat’stherightAlltheWrongMovesdecision-makingprocessforNutrorim?byDavidA.Garvin•Fourcommentatorsofferexpertadvice.ReprintR0601ANutrorim’sbest-sellingsportssupplementhasbeenrecalledbecauseofa“newandimproved”ingredient.Thecompany’sCEOwonders:Whydothe
2、decisionswemakekeepcomingbacktohauntus?HBRCASESTUDYAlltheWrongMovesbyDavidA.GarvinThecoldJanuaryskywasjustdawninggraydropfastoncethishitsthestreet.overMinneapolisasDonRifkinawoke.WithDonfeltslightlyqueasy.Ayearearlier,hisowneverycellinhisbody,helongedtoputapillowcompany,Nutrorim,hadp
3、urchasedasmalloverhisheadandsleep,butthealarmaddedstakeinDipensit.“Sheesh,Ididn’texactlytrustinsulttoinjury.Slappingtheoffbuttonandthatguy,”hegrumbled.pullingonhisoversizedTurkishbathrobe,heHerecalledhowsmoothlythewholedecisionstolefromthebedroomandquietlyshuttheprocesshadseemedtogow
4、henLaurenceWise-doorbehindhim,leavinghiswifetosleep.Heman,thehard-drivingCFOofNutrorim,hadpaddedtowardthekitchenandturnedonthechampionedthepurchaseoftheDipensitstock,coffeemaker.insistingthatthesmallcompanymightmakeSittingdownatthekitchentable,Donsleep-anexcellentacquisitioncandidate
5、inthefuture.ilyclickedafewkeysonhislaptopandbeganAsubcommitteehadbeenformedtocarefullyglancingthroughhisfavoritestockchat.Scan-reviewthepurchasedecision.Donvaguelyre-ningthelistofsenders,hesawaredexclama-memberedthattherehadbeenafewmurmurstionpointnexttothenameStanwiththehead-ofconce
6、rn—someonehadevenquestionedtheline“Badnews!”Whenhereadthemessage,credentialsofCummings,thestart-up’sCEO.Dongasped:Butintheend,thesubcommitteeseemedtoDidanyonehearthatWallyCummingsjusthaveaddressedtheconcerns,andtheseniorresignedfromDipensit?Turnsoutheliedonhisteamstoodbehindthedecisi
7、on.resume—neverreceivedthatPhDfromU.C.Doncinchedhisbathrobetighter.DuringtheBerkeleyashe’dclaimed!Thestock’sgonnapastyear,NutrorimhadsufferedfromaspateOPYRIGHT©2005HARVARDBUSINESSSCHOOLPUBLISHINGCORPORATION.ALLRIGHTSRESERVED.CHBR’scases,whicharefictional,presentcommonmanagerialdilemma
8、sandoffercon
