bad data handbook social media erasable ink

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1、CHAPTER18SocialMedia:ErasableInk?JudValeskiThecommercialuseofpubliclybroadcastsocialexperiencesisexplodingasbusinessesworktounderstandhowtoengagewithourcollectivelydigitizedconsciousness.Thisprocessisforcingeveryactorintheecosystemtomakedecisionsaroundh

2、owtobehavewhentheyengagewiththisdata.Fromcreation,toconsumption,andallofthelayersin-between,everyone’sexpectationsarebeingchallenged.Thischapterexplorestheseexpectationsandhowthevariousplayersaremanagingthem.Thetransitionfromcommerciallycreatedcontent(s

3、uchasnewsstoriesandproductpages)beingtheonlykindofdataavailabletoworkwithonthenetwork,topersonalendusergeneratedcontentrapidlytakingover,isaddingcompletelynewbehavioralcharacteristicstothesoftwarewe’reallwriting.Manyofthesecharacteristicsimposesignifica

4、ntimplementationchallengesthat“getintheway”ofhowwe’reusedtoworkingwithdata.Traditionally,businessrequirementscouldbeadjustedwithnegotiationandmoney,whereaswiththecommonpopulationsointimatelyinvolvedintoday’sdataproduction,negotiationandmoneydon’thavethe

5、sameleveragetheyoncedid.Whatfollowsisaninspectionofourenduserexpectationsandthetechnicalramifica‐tionsaroundwhathappenstopubliccontentthatisgeneratedduringthosemomentswhenwewantto“takeitback”or“undo”it.Whatweexpecttobehappeninginthoseinstancesisoftennot

6、.Ourpubliccontentisresyndicated(propagatedfromitsoriginalsourcetodownstreamsystems,individuals,andcommercialconsumers)atphenomenalrates,anditcanoftenbelostorstolen,whichbreaksachainoftrustalongtheway.Whathappensnextisleftinthebalancebetweenenduserwantsa

7、ndneeds,andtechnicalandpolicyimplementation.Thesecontent“recall”behaviorsareinherentlychallengingtothebroaderpublicsocialdataecosystem.Consideratraditionalmediaoutletbroadcastingourexpressionsontelevision.Whathappensifanewsoutletputsyoursocialnetworkpos

8、tonscreenfor21360seconds,yetyourealizeit’sbeingdisplayed15secondsinanddeleteit.Whatshouldhappentotheremaining45secondsofdisplay?Inthiscase,thedataisbadbecauseitposessignificanttechnicalchallengeswhenit’sleveragedatvariouspointsin