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1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYHowfarshouldCanKnockoffsKnockBilltakehiscampaignagainstOutYourBusiness?counterfeiting?ThreecommentatorsofferbyPaulF.NunesandNarendraP.Mulaniexpertadvice.•ReprintR0810ACounterfeitingofRuffinproductsisontherise.Thecompany’sCEOisobsessedwithputti
2、ngastoptoit.Howfarshouldhego?HBRCASESTUDYCanKnockoffsKnockOutYourBusiness?byPaulF.NunesandNarendraP.MulaniSplintersofwoodflewinalldirectionsastheterfeitersbeyondstreet-levelvendorsstillbatteringramcrashedthroughtheboltedrequiredmonthsofwork—and,onoccasion,warehousedoor.Thepolicec
3、ordonsurround-someassistancefromindividualslikeTed.ingthebuildingwaitednervouslyasHongForthiscase,Tedhadstalkedaringofcrimi-Kong’selitespecialunitswarmedinside,shout-nalsfromamallbustinnorthernGeorgia,ingwhatTedDwaynecouldonlyimaginewaswhichnettedacacheofpurses,shoes,and“Putyour
4、handsup,orwe’llshoot!”andwatchesworthmorethan$10milliononthe“Police!”inCantonese.street,toalabyrinthoftunnelsunderNewAsaclient-servicedirectorforBrandProtec-York’sChinatown.FromtherehehadfollowedtionServicesLimited,TedusedhisnearlythetrailtothiswaterfrontwarehouseinHong20yearsof
5、law-enforcementandprivate-Kong,filledtotheceilingwithknockoffsofinvestigationexperiencetotrackdownandhigh-qualitybrands.Thepolicehadbeenbringtojusticecounterfeitersofhisclients’especiallyhappytogetTed’stip-offbecausewares.Hehadbeenworkingthisparticularthecratesheldnotonlyclothing
6、andjewelrycaseforalmostayearnowandwasinHongbutalsocosmeticsandpharmaceuticals—Kongtomakesurethestingoperation,in-ersatzproductsthatmightthreatenpeople’stendedtoseizeliterallytonsoffakesofhishealthandlives.clientcompany’sproducts,wentdownwith-Thecurrentoperationwasyetanotheroutah
7、itch.Despitethedramaticexpansionsuccess,TedthoughtashewatchedtheactionoftheHongKongPolice’sCommercialCrimefromtherelativesafetyofastorefrontacrossBureauinrecentyears,thetrackingofcoun-thestreet,butitwasjustthetipoftheOPYRIGHT©2008HARVARDBUSINESSSCHOOLPUBLISHINGCORPORATION.ALLRIG
8、HTSRESERVED.CHBR’scases,whicharefictional,presen
