How Culture Affects your Business

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1、HowCultureAffectsyourBusinessIng.MansoorMaitahPh.D.HowCulureAffectsyourBusinessTheReasonsofGrowingInterestinCultureStudy1)Theglobalizationofbusiness,2)Quantumadvancesintelecommunicationsanddataprocessing,3)Theformationofglobalalliances,4)Thegrowingdiversityinthedomesticworkforce,5)Theinc

2、reasingmobilityofworkforceworldwide.CultureDefinition•Cultureisthecollectiveprogrammingofthemindwhich•distinguishesthemembersofonehumangroupfromanother•Cultureispatternedwaysofthinking,feelingandreacting,acquiredandtransmittedmainlybysymbols•Cultureistheguiderofselectionofappropriateresp

3、onsesinsocialsituations,socialinteractions,businessinteractions•Cultureisalearnedbehavior.Peoplelearndo’s&don’tastheygrowupCultureDefinition•“Asystemofvaluesandnormsthataresharedamongagroupofpeopleandthatwhentakentogetherconstituteadesignforliving.”•Hofstede,NamenwirthandWeberValuesandno

4、rms•Values:Abstractideas/assumptionsaboutwhatagroupbelievestobegood,rightanddesirable•Norms:socialrulesandguidelinesthatprescribeappropriatebehaviorinparticularsituationsElementsofculture•Socialstructure•Religion•Language•Education•Economicphilosophy•PoliticalphilosophySocialstructure•Tw

5、odimensions–Theextenttowhichsocietyisgrouporindividuallyoriented–Degreeofstratificationintocastesorclasses•Socialmobility•Significancetobusiness•Otherinfluences–Politicalphilosophy–EconomicphilosophyLanguage•Spoken–Verbalcues–Languagestructuresperceptionofworld•Unspoken–Bodylanguage–Pers

6、onalspaceHofstede’sculturaldimensions•Fourdimensionsofculture–Powerdistance–Individualismversuscollectivism–Uncertaintyavoidance–MasculinityversusfemininityConceptofEuropeancultureCommonrootsofnationalculturesinEurope:1.HeritageofGreekCultureandKnowledge2.RootsinRomanEmpire3.Christianity

7、anditsReligionalTraditionDoesexistEuropeanculture???Somethingsimilaristofindtheansweronthequestion,ifthereisameaningoflifeornot,andifyes,what???Itdependsfromindividuals,whattheythink,becauseeachpersonhasitsownopinion.ImpactofCulture•Cultureaffects–Consumerbehavior–Localde