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1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYCantheBeauchampCanThisMergerBeacquisitionbesalvaged?HowSaved?shouldNickpreparefortomorrow’smeetingwithJulian?bySarahCliffe•Sixcommentatorsofferexpertadvice.Reprint99103Onpaper,itwasapeacefulunion.Ontheground,itfeelslikeabattlefield.HBRCASESTUDYCanThis
2、MergerBeSaved?bySarahCliffeNickCunninghamhadbeenagainsttheBeau-“I’mnotsosure,”respondedNick.“Thisisn’tchampacquisitionfromthebeginning.Nick’sadogthatnoonewants,runbyamateurs.Theycompany,SynergonCapital,wasaU.S.financial-knowmoreabouttheircustomersthanweeverservicesbehemoth,constantlyont
3、helookoutwill.They’redifferent.”foracquisitions.Typicallyitacquiredturn-“Youworrytoomuchaboutthesoftstuff,aroundcandidates—smallcompanieswithNick,”J.J.said.“Relax.Wewon’tforcethemtoestablishedmarketpositionsandpoormanage-changethatmuch.You’llfigureouthowtoment.ButBeauchamp,Becker&Compan
4、y—amakethenumbers.”Britishfinancial-servicescompanywithagreathistory,strongprofits,andanextraordinarilyTheSynergonStyleloyalclientbaseofwealthyindividuals—didn’tNickhadbeenwithSynergonforthreeyears.fitthatdescriptionatall.He’dsignedonbecauseofthecompany’spow-Nicktoldhisboss,J.J.d’Amato,
5、exactlywhaterhouseperformance.Synergon’sacquisitionshethought.“We’llhavetopaytoomuch,”hestylewaslegendary.Itusedacrackteamoffi-said.“Andourculturesarecompletelydiffer-nancialauditorsandoperationsprofession-ent.Wedon’tplaythesamegame.Theydon’talsintheduediligencephasetofigureoutcareatall
6、aboutgrowth.”whereitcouldaddvalue.EveryteamhadaJ.J.scoffed.“Stopbeingsuchawuss.Let’sjustdo“warroom”atcorporateheadquarterswithit.I’msurewecanfindsomemoneythey’releavingcharts,faxmachines,computers,andphones.onthetable.”J.J.wasrisingfastinthecompany.Lis-Itwasstaffedaroundtheclockuntilthe
7、dealteningtosubordinateswasnotamonghisstrengths.wasdone.TheteamprideditselfonidentifyingCOPYRIGHT©1998HARVARDBUSINESSSCHOOLPUBLISHINGCORPORATION.ALLRIGHTSRESERVED.HBR’scases,whicharefictional,presentcommonmanagerialdilemmasandofferconcretesolutionsfromexperts.harvardbusinessrev