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1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYCanempowermentTheEmpowermentworkatSportsGear?EffortThatCameFivecommentatorsofferexpertadvice.UndonebyLawrenceR.Rothstein•Reprint95111SportsGearneedschangeurgently.Sowhyisnothingchanging?HBRCASESTUDYTheEmpowermentEffortThatCameUndonebyLawrenceR.R
2、othsteinGeorgeMarlow,amanufacturingvicepresi-Martinhadactedquicklytojump-startdentatSportsGear,stoppedbythebuffetta-SportsGearbyinstallingimprovedinformationble,scoopeduphisusualbreakfastofcoffeetechnologiesandpushingforcustomer-serviceandabagel,andheadedforaseat.Hehadbeenexcellen
3、ce.Now,ashepacedaggressivelyinlookingforwardtothismonth’scompanywidefrontoftheauditorium,Martinboomedouthismeeting.MartinGriffin,SportsGear’sCEO,latestmessage:“Aswefaceincreasingcompeti-wasgoingtoproclaimaneweraofempower-tion,weneednewideas,newenergy,newspiritmentatthecompany.toma
4、kethiscompanygreat.AndthesourceforAweekbefore,Georgehadattendedameet-thischangeisyou”—hepausedfordramaticingofseniormanagementatwhichMartinhadeffect—“eachoneofyou.”unveiledhisideasaboutempowerment.Ady-Martinmovedonfrompassionategeneral-namic44-year-old,Martinwashiredtoreviveitiest
5、ospecifics:“Underournewempower-the80-year-oldpubliclyheldcompany.Onceamentcampaign,you’llbegettingmoreinfor-leadingmanufacturerandretailerofrecre-mationabouthowthiscompanyisrun.You’llationalclothingandfootwear,SportsGearworkwithyourfellowemployeesinnewandhadahostofproblems.Itsmark
6、etsharewascreativeways.And,perhapsmostimportant,declininginthefaceofforeignanddomesticyou’llbeabletofollowyourdreams.”competition.Newproductideaswerescarce.Notbad,notbadatall,thoughtGeorge.DepartmentslikemanufacturingandsalesSportsGearneededashotofhopeafterthepastbarelyspoketoonea
7、nother.Moralewaslow,coupleofyears.Whathadoncebeenajobthatandrésuméshadbeenflyingoutthedoor.GeorgehadfoundfunandexcitinghadturnedCOPYRIGHT©1994BYTHEPRESIDENTANDFELLOWSOFHARVARDCOLLEGE.ALLRIGHTSRESERVED.HBR’scases,whicharefictional,presentcommonmanagerialdilemmasandofferconcretesolu
8、tionsfromexperts.harvardbusinessr
