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1、MarketingPlanforMEIZUMX—SpecifictoZhuHaiUniversitiesClassinformation:ThetenthclassinFridayWordcount:4877CataloguePreface2ExecutiveSummary3Currentmarketsituation3Strengths,Weaknesses,Opportunities,andThreatsAnalysis7MarketingResearch10ObjectivesandIssues17Marketingstra
2、tegy18ActionPrograms20Control21Conclusion21AppendixAppx22PrefaceAtpresent,fromthereportChinaMobileCommunicationResearchReportin2021overseasbrandcellphonesheld75.7%oftheshareofmarket.MostofthemareIPhone,Nokia,MOTO,Samsung,andSonyEricsson.Wecanknowthattheshareofmarketof
3、domesticcellphonewaslessthan30%fromthisphenomenon.Themarketingofdomesticcellphoneswereinabigtrouble.Nowadays,manydomesticbrandshavegrownup,butmostofthemareinpoorquality.Asthetimegoingby,manypeopleconsiderthedomesticbrandscellphonesare“cheapcopy〞.Asaconsequence,peopled
4、on’twanttochoosecellphonesmadeindomestic.Itishightimewetakesomeactionstochangethisphenomenon,andestablishabrandbelongingtoourowncountry.Itissaidthatthetenofmostfamousdomesticcellphonesin2021areLenovo,OPPO,HTC,MEIZUandsoon.WecanseethatMEIZUwasonthefourthplace.Ourmarket
5、planisaimingtomarkettheMEIZUMXwhichwillgopubliconthe1stofJanuary,2021.Weareconvincedthatthesellinghighquantityofdomesticcellphoneswillincreasealotaslongasweholdthecrackofundergraduates’marketshare.Accordingtosomeinformationfromtheinternet,ourgroupfinedthattheundergrad
6、uateswillthemainforceinthedomesticmarket.Fromthequestionnaireswedidseveraldays,wefoundthatmostundergraduatesarenotfamiliarwiththebrandMEIZU,especiallythestudentswhocomefromotherprovinces.Afteraseriesofresearch,wedecidetomakeamarketplantomarkettheMEIZUMX.Fourstrategies
7、areexpectedtoconduct:productstrategy,pricestrategy,marketingcommunicationstrategyandservicestrategy.Weareconvincedthatwecanachieveourgoalaslongasweconductthesestrategiesproperly.Beforelong,MEIZUwillbecomeoneofthemostpopularcellphonebrandsinuniversities,sodoesinthedome
8、sticmarket.ExecutiveSummaryMEIZUTechnologyCo.,Ltd.isaChineseelectronicsmanufacturer.MEIZU,literallymeaning"thecaptivatingtri