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1、SPECIAL:BREAKTHROUGHIDEASFOR2006www.hbr.orgFebruary200672TheWhy,What,andHowofManagementInnovationTHESECRETGaryHamelOFLONG-LIVED88TheGreatIntimidatorsRoderickM.KramerADVANTAGE98DefeatingFeatureFatigueRolandT.Rust,DeboraVianaThompson,andRebeccaW.Hamilton110TheSeasonedExec
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6、ryHourihan,andRikardLarsson98DefeatingFeatureFatigueTopexecutivesapproachdecisionmakinginawaythatRolandT.Rust,DeboraVianaThompson,andisnearlyoppositethatoffirst-levelsupervisors,newre-RebeccaW.Hamiltonsearchshows.Failingtodevelopnewdecisionskillsorclingingtooldhabitsasyo
7、uprogressinyourcareerConsumersknowthatproductsloadedwithfeaturescanspellstrouble.befrustratingtouse.Butinthestore,theychoosethemodelswiththemostbellsandwhistles.Whatshouldmanufacturersdo?122RediscoveringMarketSegmentationDanielYankelovichandDavidMeerMarketsegmentationwa
8、smeanttobeoneofthemostpowerfulweaponsinacompany’sstrategicarsenal.Wrestedfromtheclutchesofadvertisingandpsycho
