Twitter 4Q17财报数据，电话会议纪要Q4_2017_Slide_Presentation

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1、Q42017EarningsReportNon-GAAPFinancialMeasuresInadditiontoU.S.GAAPfinancials,thispresentationincludescertainnon-GAAPfinancialmeasures.Thesenon-GAAPfinancialmeasuresareinadditionto,notasubstitutefororsuperiorto,measuresoffinancialperformancepreparedinaccordancewithU.S.GAAP.AsrequiredbyRegul

2、ationG,wehaveprovidedareconciliationofthosemeasurestothemostdirectlycomparableGAAPmeasuresintheAppendix.2ANoteAboutMetricsWedefinemonthlyactiveusers(MAUs)asTwitteruserswhologgedinorwereotherwiseauthenticatedandaccessedTwitterthroughourwebsite,mobilewebsite,desktopormobileapplications,SMSo

3、rregisteredthird-partyapplicationsorwebsitesinthe30-dayperiodendingonthedateofmeasurement.AverageMAUsforaperiodrepresenttheaverageoftheMAUsattheendofeachmonthduringtheperiod.Wedefinedailyactiveusersordailyactiveusage(DAU)asTwitteruserswhologgedinorwereotherwiseauthenticatedandaccessedTwit

4、terthroughourwebsite,mobilewebsiteormobileapplicationsonanygivenday.AverageDAUforaperiodrepresentsthenumberofDAUsoneachdayofsuchperioddividedbythenumberofdaysforsuchperiod.Tocalculatetheyear-over-yearchangeinDAUs,wesubtracttheaverageDAUforthethreemonthsendedinthepreviousyearfromtheaverage

5、DAUforthesamethreemonthsendedinthecurrentyearanddividetheresultbytheaverageDAUinthepreviousyear.PriortoQ32016,TwitterhasdiscussedDAUsandtheratioofmonthlyactiveusers(MAUs)toDAUs.Inthoseinstances,forcomparabilityandconsistencywithMAUs,DAUsalsoincludeduserswhoaccessedTwitterthroughourdesktop

6、applicationsandthird-partyproperties.Thenumbersofactiveuserspresentedinourearningsmaterialsarebasedoninternalcompanydata.Whilethesenumbersarebasedonwhatwebelievetobereasonableestimatesfortheapplicableperiodofmeasurement,thereareinherentchallengesinmeasuringusageanduserengagementacrossourl

7、argeuserbasearoundtheworld.Forexample,thereareanumberoffalseorspamaccountsinexistenceonourplatform.Wehaveperformedaninternalreviewofasampleofaccountsandestimatedthatfalseorspamaccountsrepresentedlessthan5%ofourMAUsasofDecember31,2017.Inmakingthisdetermination,weappl