sports marketing

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1、$$$PORTSMARKETING!!!SPRT405;WINTER2007Instructor:E.Vincent[“Vince”]Carter,Ph.D.ClassRoom:DDH104KOffice:107BDCClassTime:TR8:10-10:15pmPhone:(661)654-6776CRN:11279E-mail:ecarter2@csub.eduOfficeHours:TR4:00-5:30pmCOURSERESOURCES1)REQUIREDTEXT:SportsMarketing,3r

2、dedition.MatthewD.Shank,.2005[ISBN#0131440772]2)SupplementalContentLinks:·Street&Smith’sSportsBusinessJOURNALhttp://www.sportsbusinessjournal.com[copiesprovided]·AmericanMarketingAssociation“Sports&SpecialEvents”Directoryhttp://www.marketingpower.com/content

3、24760C6261.phphttp://www.marketingpower.com/content25618C6517.php·SportsMarketingAssociationhttp://www.sportmarketingassociation.com/index.htm[’07Conference]·SportsManagementWorldwideNewsletterhttp://www.sportmanagement.com·NationalSportsMarketingNetworkhttp

4、://sportsmarketingnetwork.com/ourteam.html·SportsLinksCentral[portal]http://sportslinkscentral.comCOURSEOBJECTIVES(LearningOutcomes)AsdescribedintheCSUBCatalog,thiscourseprovides;“Anoverviewofthevarioustechniquesandstrategiesofmarketingsports.Areasofdiscussi

5、onwillincludedevelopingabrand,understandingthesportmarket,consumersegmentation,identificationoftargetmarkets,usingtechnologyinmarketing,creatingamarketingmix,andsponsorships.Theclassisdesignedtodevelopastudent’sCRITICALTHINKING&EVALUATIONABILITIES(uppercasea

6、dded).”Thesequenceofspecificskillsimpartedisasfollows:a)COORDINATINGSportsManagementCluboperationsasanORGANIZATIONALDESIGNscenariob)CONCEPTUALIZINGsportsmarketingstrategiesandtacticsusingaSYSTEMSFRAMEWORKc)ANALYZINGsportsmarketingsituationsusingaSTRATEGICPER

7、SPECTIVEd)PROPOSING“realworld”sportsmarketingbusinessmodelsbyapplyingPROBLEMSOLVINGTECHNIQUESe)PLANNINGsportsmarketingprogramsforCSUBathleticsoperationsbasedonBESTPRACTICELEARNINGf)CONSIDERINGsocialresponsibilityofsportsmarketingplansaccordingtoestablishedBU

8、SINESSETHICSPRINCIPLES.7Dr.Carter[Winter2007]SPORTSMARKETING[SPRT405;CRN#14984]COURSEMETHODOLOGYThiscourseistaughtinamannerthatcombinesthespiritednatureofsportswiththesystematicconceptsofmarketi