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1、MarketingstrategyplanExecutivesummary:Mycompanyisgoingonafilmwhichisaboutapopstar,Matt,onhissolomotorbiketripacrossAsia.ThisisaMarketingplanningforthismovie.Companygoal:Ourobjective:atthistime,istopropelthecompanyintoaprominentmoviemarketposition.Toaccomplishthisgoalweshoul
2、dwithallofusenergytomakethefilmgetsuccess.Introduction:Inthisfilm,theprotagonisthaveanunforgettabletrip.Althoughhefacedmuchdifficulties,buthisextraordinarycourageandwisdomhelphimconqueredamountsofhardshipsanddifficulties.Lastbutnotleastheacquireahugesuccess.Moreover,thebeau
3、tifulscenesofthemovieaddedtopostproductionbringaimmensevisualsensefeast.Peoplearepersonallyonthescene.Audienceandprotagonistaccomplishaspiritualtrip,bothofthemharvestcourageandtenaciousspirit.Thebasiccomponentsofthisplanare:Marketingstrategies:Ourpurposeistoproducefavoritem
4、oviesforpeople.Besides,ourproductscanmeetthedemandofmodernlifestyledemand.Fortheproductionofthefilm,itisnecessarytoconsidermarketpositioning,Intheprice-makingprocessshouldbehierarchicalstep,suchasisthepremiereoftherighttoconducttheauction.Focusonthepromotionoftheforhighdome
5、sticboxofficecity,boththesecondandthirdtiercities.Allpublicitybulgemoviethemeandcharacter,andstir-friedestablishedconcept.Toallcooperationresourcesandopportunitiestopromotethefilm,includingtelevisionprogramsplanningpublicity,aswellasmobilephones,buildings,subwayinformationc
6、ontentdissemination.Asmuchfightcommercialcooperationfundsforpublicity.AllpublicityfollowedbydistributionarrangementsInvestment,producersandcreativestaffadequateandtimelycommunication.ThefollowingistheanalysisofmoviesfromProduct,Price,Place,PromotionProduct:Thismovieconverge
7、numerouspopularmoviestarssothatisworthyforpeopletowatchit.Themovieprotagonisthavemanyfinefeaturethatcouldinspireusinusdailylife.Inthefilm,notonlyyoucanacquiretheperceptionoflifebutalsocanyoureleaseyourself.Price:wewouldtryourbesttosetthemostappropriatepricesystemforcustomer
8、saboutthefilmtickets.Wewouldalsogivethesepeopleabigdiscountwhobookstheticketsinadv