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时间:2018-05-04
《我国中小企业国际化经营与竞争力问题研究》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、学校代码;10357学号:硕士学位论文我国中小企业国际化经营与竞争力问题研究TheInternationalizationManagementofSmallandMediumBusinessEnterpriseinChinaandtheResearchofItsCompetitiveAdvantage何勇国际贸易学国际贸易理论与实务贾海基2005年5月姓名学科专业研究方向指导教师完成时间建立非核心竞争力可以从企业的信息渠道、产品创新和技术创新、管理系统、市场行为四个方面着手。其根本目的是吸取核心竞争力的优点,克服核心竞争力资金和人力耗费巨大的不利,以及呆板的缺陷,充分发挥中小企业
2、“船小好调头”的优势。菲核心竞争力的建立有助于我国中小企业在国内外市场上的竞争更加灵活、主动,关键词:中小企业;国际化经营;核心竞争力;非核心竞争力AbstractTheimportantpositionofsmallandmediumbusinessenterpriseinourcountry'snationaleconomyisalreadyaproofforitsfulfillment.Presentconditionoftheresearchtotheinternationalizationmanagementofsmallandmediumbusinessenterp
3、risethemanagementhavethecharacteras•twomanyandtwolittle*.Asacademicresearching,thedistinctionofsmallandmediumbusinessenterprise,internationalizationmanagemerLtandmultinationalmanagementhavetheimportantandrealisticmeaning.Theinternationalizationinanagementofsmallandmediumbusinessenterpriseisa
4、processthatbepassedintothedevelopmenttowardhighclassbythelowclass.Thewesterntheoriesofenterpriseinternationalizationmanagement,accordingtoresearchingobject,canbedividedintotheinternationaltradetheories,internationaldirectinvestmenttheoriesandtransnationalcorporationtheories.Thesetheoriescanp
5、rovideaguidingtotheinternationalizationmanagementofsmallandmediumbusinessenterprise.Currently,theinternationalizationmanagementofsmallandmediumbusinessenterpriseisinalowstage,whichis,regardingexporttradeasprinciple.Still,foreigndirectinvestmentjuststarts.Theinternationalizationmanagementofsca
6、allandmediusibusinessenterprisecan'tcopythebehaviorofthebigbusinessenterprisepersistently,buildinguptheso-calledcorecompetitiveadvantage.Itshouldhaveitsowncharacteristics,buildingupthenon-corecompetitiveadvantage(NCCA),whichisnotthesimplenegationtothecorecompetitiveadvantage.Itisthebestmeansc
7、anbeadoptedinpresentstagelookingfortheinternationalizationmanagementofsmallandmediumbusinessenterprise.Inbrief,non-corecompetitiveadvantageisakindoffastrespondabilitytothemarket.Theinformationchannel,theproductinnovationandthetechniqueinnovat
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