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1、lesson1InternationalBusiness1.Internationalbusiness国际贸易Transactionbetweenpartiesfromdifferentcountries.Sometimesbusinessacrossthebordersofdifferentcustomsareasofthesamecountryisalsoregardedasimportandexport.2.Visibletrade有形贸易Theformofcommoditytrade.i.e.exportingandimportinggoodsproducedorma
2、nufacturedinonecountryforconsumptionorresaleinanother.3.Invisibletrade无形贸易Theformofservicetrade.i.e.transportation,communication,banking,insurance,consulting,informationetc.4.Franchise特许Anarrangementbywhichanmonopolyproducerorownergivesanotherpermissionfortheexclusiverighttomanufactureorsel
3、ltheproductsinacertainarea.Franchising特许经营Aspecialformoflicensing.Afirm,calledthefranchisee,isallowedtooperateinthenameofanother,calledthefranchiserwhoprovidestheformerwithtrademarks,brandnames,logo,andoperatingtechniquesforroyalty.5.Licensor给予许可的人ApersonoracompanygrantingalicenceLicensing许
4、可经营/国际许可Afirmleasetherighttouseitsintellectualpropertytoafirminanothercountry.Suchastrademarks,brandnames,patents,copyrightortechnology.6.Non-tariffbarrier非关税壁垒Allformsofman-madeobstructionstointernationaltradeotherthantariffs,includingprohibitionsandquotas,etc.7.Portfolio证券Theentirecollect
5、ionofinvestmentsintheformofstocks,bonds,orcertificateofdepositsforpurposesotherthancontrolling.8.Turnkeycontract交钥匙工程Oneinwhichoneofthepartiesagreetosupply,atthecontractprice,acompleteproductreadyforuse,suchasanewhome,factory,ship,etc.9.Contractmanufacturing承包生产Afirmcanconcentrateontheirstr
6、ongestpartinthevaluechain.11.Majordifferencesbetweeninternationalbusinessanddomesticbusiness.Ans:Differencesin(1)legalsystem(2)currencies(3)culturalbackground:language,customs,traditions,religion,value,behavioretc.(4)naturalandeconomicconditions２４12.MajortypesofinternationalbusinessAns:(1)t
7、rade:A.commoditytradeB.servicetrade(2)Investment:(difference)A.foreigndirectinvestment(FDI外国直接投资）(ismadeforreturnsthroughcontrollingtheenterprisesorassetsinvestedininahostcountry.)B.portfolioinvestment证券投资(referstopurchasesofforeignfinancialassetsforapur
