资源描述：
《英语毕业论文55：浅析广告英语中的修辞》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、AnalysistotheRhetoricinAdvertisingEnglish浅析广告英语中的修辞AbstractNowadays,weareendlesslybombardedwithallkindsofadvertisementsthroughvariousmediasuchasmagazine,newspaper,TV,radio,posterandinternet,etc.Advertisementtakesanimportantpartinmodernlife,withitsspecialmagicpower,prompt
2、ingsocialandeconomicdevelopment.Inimportandexportbusiness,advertisementsplaymoreandmoreimportantrole.Themostfrequentlyusedrhetoricdevicesare:personification,figuresofspeech,pun,parallelism,rhymingandsoon.Theapplicationoftheserhetoricdevicescanmakeproductsorserviceslively
3、,interesting,visualized,andlifelike,alsoendowtheadvertisingEnglishwiththebeautyofrhythmandEnglishlanguage.Personificationmakesproductslivelyandlifelike;figuresofspeechmakeproductsbrilliantontheirfeatures;parallelismmakeslanguagetonemorestrong;rhymingmakeslanguagefinger-p
4、opping.Rhetoricdevicescanbringadvertisingagoodeffectandmakereadersimpressiveonbothproductsandlanguageifit'susedproperly.ThispapermainlytalksaboutrhetoricfeaturesofadvertisingEnglishfromthreeaspects:phonation,vocabularyandsyntax.KeyWordsAdvertisingEnglish;rhetoric;phonati
5、on;vocabulary;syntax.摘 要当今，广告以各种媒体如杂志、报纸、电视、广播、海报、因特网等多种形式不断地出现在我们日常生活中。广告作为现代生活的重要组成部分，以它的独特魅力，对社会经济的发展起着推动作用，在商品进出口中，充当着越来越重要的角色。广告英语中频繁使用的修辞手法有：拟人、比喻、双关、排比、押韵等。这些修辞手法的运用能使英语广告中的产品或服务生动有趣、形象传神，同时赋予广告语言美、音律美。例拟人使产品形象生动；比喻使产品特点鲜明；排比使语言增强语势；押韵使语言富有节奏感等。不管是给产品还是给语言本身，修辞手法在
6、广告英语中合理运用都能给广告带来良好的效果，继而给读者留下深刻印象。本篇论文主要从音韵、词义、结构三方面讨论分析广告英语中的修辞特点。关键词广告英语；修辞；音韵；词义；结构IntroductionAdvertisingEnglishisnotasimplecommercialtermbutakindofencouraginglanguagewitharticcharmbyusingallkindsoflingualskills.Theword“advertise”derivesfromLatinword:advertere,whichr
7、eferstoameansofcallingpeople’sattentiontosomethingandinducepeopletoacertaindirections（WangYanxi,2004）.Atpresent,althoughadvertisingexplanationsfromdifferentcountries’scholarsaredifferentintheliteral,theyarelargelyidenticalbutwithminordifferences.Withtherapiddevelopmentof
8、economy,thecompetitionamongthecompetitorsbecomesmoreandmorefierce.Inordertomaketheircommodityenterintot
