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1、晋鹏山台山2014年营销推广策略方案前言1、从案例中看市场趋势:l同景国际城3年时,因为交房质量问题,出现大震荡,洋房价格跌至不足套内3000元/平米l奥林匹克花园3年时,因为1、2期交房质量以及先前承诺配套未兑现,造城出现大震荡2、综述大盘三年是拐点•前期产品陆续交房,项目产品、景观、物业都将面临最真实的考验•项目配套需紧密跟上,承诺是否兑现将被现实严格考评•项目产品被对手紧密研究,模仿并超越,如何呼唤市场再关注极为重要3年!大盘必须重塑的关键战役一、全年营销目标:1、看任务2014年实现销售8亿元,冲刺10亿元
2、2014年实现全年高层销售均价4500元/平米,年末高层价格突破5000元/平米把晋鹏·山台山项目做成集团的样板工程,模块化发展,为其他项目做好试验田!l这代表着晋鹏·山台山销售要占黔江楼盘销售总额近50%;l这代表着晋鹏·山台山年均到访量突破10000组!contentsoftheseprofessionalgroups;(2)inthemasteronthebasisofexpertise,familiaritywithmedicalimaginginthediagnosisofcommonclinicalma
3、nifestations(symptoms,signs,andlaboratorytests),theyclearlyvalueindiagnosisanddifferentialdiagnosisoftheselesions.(3)suitableforimaginginterventionaltherapyandnuclearmedicineinthetreatmentofavarietyofclinicalmanifestationsofthedisease,whichcoveredavarietyoftre
4、atmentmethodsandapplications.2.basicrequirements(1)intervention(3months)befamiliarwiththeprinciplesofbasictheoryandapplicationofInterventionalRadiology,thebasictechniquesofInterventionalRadiology,interventionalsurgicalindicationsandcontraindications,andperiope
5、rativemanagementofvarioustypesofinterventions.(2)Departmentofinternalmedicineandrelated:requireregularvisitsandphysicalexaminationtechniques,andfamiliaritywiththeclinicaldiseaseslistedinthefollowingtable,physicalsigns,laboratorytestinganddiagnosis,inparticular
6、,tomasteravarietyoffirstaid.Learningdiseasespeciesrequirements:Systemdiseasespeciesbreathing,andcirculatorysystembronchialexpansion,bacteriasexpneumonia,Lungabscess,tuberculosis,lungcancerrheumaticheartvalvedisease,coronaryheartdisease,pericarditisDigest,andur
7、inarysystemendocrinesystemDigestroadUlcer(stomach,andduodenalulcer),Digestroadtumor(gastriccancer,andknotrectalcancer),cirrhosis,livercellcancer,pancreaticinflammatory,pancreaticcancervarioustypenephritis,kidneyfailure,bladderinflammatoryvariousgoiter,thyroidg
8、landtumor,thyroidcancerbonejointsystemboneloose,andbonemetabolism第35页共35页l这代表着晋鹏·山台山要量价齐升,成为黔江的居住标准;l这代表着晋鹏·山台山要体系化发展,做案例,为同德巨大的挑战,怎么实现,如何让如此多人到访,如何让如此多的房源销售?2、营销指导方针l没有革命性的营销变革,实现