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1、基于结构方程模型的游客满意度研究——以华山旅游景点为实证研究对象天津财经大学王易莹、王涵、高凤伟内容摘要：近年来结构方程模型在社会科学相关领域得到了广泛关注，其在旅游业领域的应用多集中在具体的旅游景点和旅游城市，逐渐成为国内外学术领域的研究热点。以华山旅游地为实证研究对象，以游客满意度的理论模型为基础，采用随机抽样调查方式获取数据，利用结构方程模型统计方法对华山旅游地游客满意度进行实证分析，分析影响游客满意度重要因素及其对游客满意度的影响程度，并结合华山旅游景点特征提出提升华山旅游地竞争力的对策及具体措施。关键字：结构方程模型游客满意度旅游地竞争力Thean
2、alysisoftouristsatisfactionbasedonstructuralequationmodel------------TakeHuashantouristattractionsintheempiricalsearchAbstractRecentyears,structuralequationmodelhasbeenwidespreadinginthesocialsciencesrelatedareasandthefieldofinternationalacademicresearchhasgavemorefocusonit.Theappl
3、icationofthismethodintourismindustryconcentratedmoreonspecifictouristattractionsandtouristcity.Thispaper,takeHuashantouristattractionsintheempiricalsearch,basedonthetheoreticalmodeloftouristsatisfaction,userandomsamplingmethodstoobtaindata,throughthestatisticalmethodofstructuralequ
4、ationmodelandempiricalanalysisofhuashanTourismsatisfaction,inductedimportantfactorsofvisitorsatisfactionandtheirimpactonthelevelofvisitorsatisfaction,combinedwithcharacteristicsofhuashanTouristattractionsproposedtheStrategyandspecificmeasurestoenhancethecompetitivenessofTouristKeyw
5、ords：StructuralequationmodelPerceptionoftourismTourismdestinationcompetitivenesspoverty.Intheareaofpovertyalleviation,torelyone-commercebusinesspark,activedockingAlibabagroup"ruraltreasure","thestarsplan"and"featuredtheMuseum"projecttoacceleratetheimplementationofelectroniccommerce
6、"hundredthousandruralvillage"project,freetrainoperationstaff,offeringonlinesupporthelpforpoorfamilies,theprovisionofmicro-creditsupport,helpingthemtousee-commerceplatformtoescapepoverty.Inpovertyreduction,giveamanafishandfeedhimforaday,totargetedskillstrainingandentrepreneurshiptra
7、iningfreeofchargeforthepoor,increaseemployment,entrepreneurialskills,ensurethetransferoftrainingpeople,poverty.Intermsofstudentpoverty,highschool,vocationalcollegestudents'stipendsandothercosts,canbethroughthe"onecard",suchasdirectsubsidiestohouseholds.Intermsoffinancialpoverty,ino
8、rdertofurtherincreasethesi
