The Features of Advertising Language and Analysis of Advertising English Through Classification25

《The Features of Advertising Language and Analysis of Advertising English Through Classification25》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、英语广告语言的特点及其类别分析TheFeaturesofAdvertisingLanguageandAnalysisofAdvertisingEnglishThroughClassificationContentsAbstract………………………………………………………………………………1Ⅰ.IntroductiontoAdvertising1.Definition…………………………………………………………………….22.AdvertisingFunctions………………………………………………

2、………2Ⅱ.FeaturesofAdvertising1.EnglishMorphologyinAdvertising……………………………………….3(1).Simpleandinformal…………………………………………………3(2).MisspellingandCoinage……………………………….………….3(3).Loanwords……………………………………………………………4(4).Contraction…………………………………………………………....4(5).Useofverb

3、s…………………………………………………………4(6).UseofAdjectives……………………………………………………..5(7).UseofCompoundwords……………………………………………..52.EnglishSyntaxinAdvertising………………………………………………5(1).Moresimplesentences,lesscomplexsentences……………………..5(2).Moreinterrogativesentencesandimperative

4、sentences…………..5(3).DisjunctiveClause………………………………………………….6(4).MinorClause………………………………………………………….6Ⅲ.RhetoricalDevicesinEnglishAdvertising1.Repetition……………………………………………………..……………...62.Reversal………………………………………………………………………73.Substitution…………………………………………………………

5、…….…74.Destabilization…………………………………………………………….....8Ⅳ.ClassificationofAdvertisements1.ConsumerAdvertising……………………………………………………102.BusinessAdvertising……………………………………………………….103.ServiceAdvertising…………………………………………………………114.PublicInterestAdvertising……………………………

6、…………………...11Ⅴ.Conclusion……………………………………………………………………….12References:…………………………………………………………………13第14页共14页TheFeaturesofAdvertisingLanguageandAnalysisofAdvertisingEnglishThroughClassification摘要:目前，随着技术的发展和大众传媒的多样化，广告已经不容置疑的影响了我们的日常生活。英语广告语言具有即时影响力和即时说服力的特色。广告语

7、言的广泛运用创造了一种特殊的英语语言风格——广告英语。其独有的特点，即语言凝练和非凡的吸引力使得广告语言区别于其它类型的语言。随着英语广告的发展，其语言也在一些方面形成了它独有的特点。广告语言的要点就是利用其代理的商品或服务的优点来说服你，目的就是要让你掏腰包。英语广告语言有其特殊性，大大不同与普通的日常语言。在词法、句法和修辞上广告语言都有自己的特点。简练和吸引人是英语广告语言的两个最基本的特色。我们分析不同类型广告的特点，从而恰当的给我们自己的广告定位，选择最适合的方法。关键词：英语广告用语特点修

8、辞分类Abstract：Today,withthedevelopmentofthetechnologyandthediversityofthemassmedia,advertisinghasinfluenceduspervasivelyinourdailylife.AdvertisingEnglishisastyleofimmediateimpactandrapidpersuasion.Thewideuseofadvertisinghascreateda