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ID:235698
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页数:11页
时间:2017-07-11
《The Features of advertising Language》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、TheFeaturesofadvertisingLanguageContentAbstract…………………………………………………………….1Chapter.1Anintroductiontoadvertising……………………………….31.1Defination…….……..............................................………………….……...31.2Advertingcomponents.........………………………………….……………
2、.....41.3Advertisingfunction…………………………………….……..……….....….5Chapter.2.Features.of.advertising.…………………………..….….6.1Englishmorphologyinadvertising……………………………….…..................72.2Englishsyntaxinadvertising…………...……………………………….……82.3RhetoricaldevicesinEn
3、glish…………...……………….…….……...9Chapter3Advertisingelements…………………………….............103.1Headline………………………………………………………………..…….113.2Bodycopy………………………………..…....……….………….……...…..12Abstract:Todaywiththedevelopmentofteachnologyandtheadvertisingofthemassmedia.A
4、dvertisinghasinfuenceduspervasivelyinourdailylife.Sowemustknowsomeknowledgeaboutadvertising.Therearesomeinformationaboutadvertising.Mycompositioncanincludethreepart.Firstthereisanintroductiontoadvertising,includingadvertisingdefinitioncomponentsandfu
5、nction.Secondclarifysomefeatureaboutadvertising.Thirdthereisadvertisingelements.摘要:随着经济和广告媒介的发展,广告已经深深地影响着人们的日常生活。所以我们必须了解一些广告的知识,下面是一些广告的基本信息。总的来说我的论文包括三个部分:广告的基本简介特点和要素。Keywords:featuredefinationclarify11I.AnintroductiontoAdvertising1.Definition:Am
6、ericanMarketingAssociation(AMA)definesadvertisingas“thenon-personalcommunicationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousmedia.”Today,withthedevelopmentofthetechnologyand
7、thediversityofthemassmedia,advertisinghasinfluenceduspervasivelyinourdailylife.However,whateverthepromotivestrategiesadvertisingtakes,languageisthemaincarrierofmessageallalong,asTheLanguageofAdvertising,byVestergaard&Schroder,says,“Advertisingtakesma
8、nyforms,butinmostofthemlanguageisofcrucialimportance.”Advertisinglanguageisastyleofimmediateimpactandrapidpersuasion.Thepointofanadvertisementistopersuadeyouofthemeritsofaparticularproductorservice,inorderthatyouwilltakeoutsomeofyourmoney.2.Advertisi
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