An Analysis of the features of Advertising Language 英语毕业论文

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1、AnAnalysisofthefeaturesofAdvertisingLanguage摘要：随着商品经济的发展,广告已渗透到生活的方方面面。其特殊的单向、延时交流方式，使得它具有独特的语言魅力，广告语言语用学的目的呈现性较强；博大精深的语言文化的活用引起强劲的心理共鸣，同时带动消费者的购买力，实现其语言目的。这篇论文运用相关语用学理论来分析广告语的特点。Abstract:Withthedevelopmentofcommodityeconomy,theadvertisementhasbeenpermeatedintoeveryaspectsofourdailylife.Thespec

2、ialsingleanddelayedwaysofcommunicationmaketheadvertisementpresentthespecificlanguageglamour.Thepsychologicalresonancescausedbyextensiveandprofoundlanguageculturedrivetheconsumers’purchasingpower,andmeanwhilerealizeitspurposeoflanguage.Thisthesisattemptstousetherelevantpragmatictheorytoanalyzeth

3、efeaturesofadvertisinglanguage.Keywords:advertisinglanguage,purpose,uniqueness,structure1.IntroductionTheadvertisementisprevalentinourdailylife,whichisanewandspecialwayforpeopletoknowmoreaboutthedevelopmentoutsidetheworld.Moreandmoreadvertisinglanguagesaregettingmoreandmorepopularandbecomewell-

4、knowncommunicativelanguagesbecauseoftheirclassicalfeaturesandcharacteristics.However,thetimedelayoftheadvertisinglanguagedecidesthatitisn’tamethodofthetransmissionofreal-timefeedbackbecauseitdoesn’thavevividcharacteristicsofinstantcommunication.Inordertoachievetheeffectsofthecooperationandpurpo

5、se,thebusinessmenhavenochoicebuttochangecommunicativewaysandmethodsthroughtherhetoricalandconveythewaytoachievepurposeprocessingsales.Thereisaspecificrelationshipbetweencommodityoperatorsandconsumersmakingadvertisementsinthelanguageformbefastidious.Thecharmoftheadvertisinglanguagefunctionofadve

6、rtisingissoul.82.Thefeaturesofadvertisinglanguage2.1ThepurposeoftheadvertisinglanguageTheadvertisinglanguageischangeableinforms.However,nomatterwhatkindofformscommodityoperatorsuse,thepurposeistopromoteandsellproducts.Thepurposeisreflectedinlocutionaryactchoiceandthebehaviorsoftheimplementation

7、.Perlocutionaryeffectisthestartingpointanddestinationofthespeechactandexplainsthetheoreticalbasisoflanguagebehavior.Therefore,itisobviousthattheadvertisinglanguageappearswithitspurposesandshowsitsspecificpurpose.Thegoaloftheadvert