南昌移动a区域市场手机与流量协同营销模式分析

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1、ABSTRACTideasoftheoperationformobilephoneandtheflowinalltheareaofMobileCorporation,italsocanpromotethedevelopmentofMobileCorporation.KeyWords:theageoftheInternet;mobilephone;flow;cooperativemarketingIII万方数据目录目录第1章绪论..............................................

2、...................................................................11.1研究背景与意义............................................................................................11.2研究内容与方法................................................................................

3、............31.3相关营销理论简述........................................................................................41.4论文的创新点................................................................................................6第2章手机产品与流量消费的市场与竞争特性分析....................

4、.........................72.1移动通讯市场相关概念................................................................................72.2国内外研究综述.............................................................................................82.3手机市场消费特性与竞争特性分析...................

5、........................................102.4流量消费特性与竞争特性分析...................................................................12第3章南昌移动A区域市场分析与协同营销模式提出......................................153.1A区域市场的环境分析..........................................................

6、......................153.1.1PEST分析-宏观环境.........................................................................153.1.2波特五力分析-微观环境..................................................................163.1.3SWOT分析-内外部环境.............................................

7、......................173.2A区域市场用户群体的手机与流量使用分析............................................193.3A区域市场现有营销模式及成果分析........................................................213.3.1A区域市场现有营销模式.................................................................213.3.2A区域市

8、场营销成果分析.................................................................233.4A区域市场在手机与流量发展中存在的问题............................................263.5手机和流量协同营销模式的提出与内涵...........