北大资源阅城房地产项目营销策划的研究

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1、第五章北大资源阅城项目的市场定位及营销策划.............................................215.1项目定位......................................................................................................215.1.1项目总体定位.......................................................................

2、..........215.2项目产品定位..............................................................................................225.2.1项目设计原则.................................................................................235.2.2项目产品设计.......................................

3、..........................................235.3项目客户定位..............................................................................................285.3.1住宅产品客户定位.........................................................................285.3.2公寓产品客户定位...........

4、..............................................................305.4推广策划和广告促销..................................................................................305.5渠道策略..............................................................................................

5、........315.5.1渠道外拓.........................................................................................325.5.2贴地飞行，注重拦截与导客.........................................................325.5.3动线堵截..................................................................

6、.......................325.5.4户外广告.........................................................................................335.5.5巡展蓄客——外展场.....................................................................345.5.6竞品拦截..........................................

7、...............................................355.6促销策略......................................................................................................36第六章北大资源阅城项目的营销策划实施方案.................................................376.1人力资源保障及营销部门组织架构............

8、..............................................376.1.1人力资源保障.................................................................................376.1.2项目营销部门的组织架构...............