中国报业全媒体转型研究——以石家庄报业为例

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1、密级：学校代码：10075分类号：学号：2005050301030文学硕士学位论文中国报业全媒体转型研究——以石家庄报业为例学位申请人：刘华娜指导教师：曹茹学位类别：文学硕士学科专业：新闻学授予单位：河北大学答辩日期：二○一三年五月ClassifiedIndex:CODE:10075U.D.C:NO:2005050301030ADissertationfortheDegreeofM.ArtsConvergentMediaTransitionofChina’sNewspaperAsanexampleofShijiazhuangDailyMediaGroupCandida

2、te:LiuHuanaSupervisor:Prof.CaoRuAcademicDegreeAppliedfor:MasterofArtsSpecialty:JournalismUniversity:HebeiUniversityDateofOralExamination:May,2013摘要摘要以网络媒体和移动媒体为代表的新兴媒体的崛起，改变了媒体竞争的基本格局。不仅推动了报业集团的业务变革，也促进了报业集团的全媒体转型。本文结合石家庄报业传媒集团长达5年的多媒体转型实践，阐述由媒介融合衍生而来的“全媒体”内涵与特点，分析报业全媒体转型的背景及发展趋势，以石家庄报业

3、传媒集团为参照，梳理其在全媒体转型方面的探索与现状，探讨中国报业全媒体转型的现实和挑战，同时借鉴国外报业成功的转型模式，从中国报业全媒体转型的选择，转型的速度，全媒体报业的读者服务、发行方式、商业模式建立等方面展望了中国报业全媒体转型的未来模式。最后本文创新地提出了未来报业的发展方向：数字信息服务公司。关键词报业媒介融合全媒体转型IAbstractAbstractTheriseofnewmediarepresentedbywebandmobile,haschangedthebasicpatternofmediacompetition.Thischangenotonly

4、promotedtheevolutionofnewspapergroups’business,butalsoacceleratedthetransformationofbeingall-media.ThispaperbasedonthepracticeofShijiazhuangnewspapergroups’foralongtimeof5years.Itdescribedtheintegrationandfeaturesof“allmedia”,whichderivedfrommediaconvergence.UsingShijiazhuangnewspapergr

5、oupsandforeignpress’successfultransformationpatterasreferencebackground,theresearchcombinedtheaspectsofthepaceandpresentofthetransformationtoal-media,toexplorethepracticalproblemChinapressarefacingduringthetransformation.Thestudyalsoproposedthepathsforthetransformationonall-mediaincludi

6、ngthechoseofChinaPress,thespeedofthetransformation,thecustomerservice,thescriptingpatternandthebusinessmodeletc.AtlastthewayoftheChinaPressinthefuturewasfirstlymentionedbythispaperasTheDigitalInformationServiceCorporation.KeywordsNewspaperGroupMediaConvergenceAll-mediaTransformationII目录

7、目录第1章绪论·························································································································11.1研究源起及意义········································································································11.1.1研究源起·························