中国IPTV产业前景研究

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1、多参未交瘪孑专业硕士学位论文中国IPTV产业前景研究AResearchonIPTVIndustryProspectInChina作者：逯进元导师：龚玉荣北京交通大学2007年6月ABSTRACTABSTRACT：TheIPTVservicehasstartedinChinanotlongago．Sinceitisstill砒theearlystageofdevelopmentandthepolicyhasnotyetbeenspecified．the1PTVserviceinChinaisfaced晰tllmanyproblems，forexample，theacceptablepat

2、ternofchargingmo&hasnotbeenformed，thecontentisstillnotmature，thereis110integratedtechnologicalstandardandthefeasible，faircommercialpatternhasnotbeenformedyet,SOOnandsoforIh。InordertohaveabettgrunderstandingofthepresentIPTVindustryandgraspthewayitdevelops，itisnecessarytoearlyoutaresearchintothema

3、rketingstateanddevelopingpotentialofthe口Tvindustryaswellastherelatedindustrialpolicyandstandardanddevelopingtrend．ThroughthestudyofthecontemporaryIPTVindustryinChina．combinedwitllthesuccessfulfactorsofthedevelopmentoftheinternationalmTvmarketandbyusingtheSWOTanalyzingmethod，itispossibletoanalyze

4、andpredictitsfuturemarketingscale，theoperatingpattern，theripetime，andthepotentialcommercialvalue．Inthisway,itwillbeclearerfortheIPTVindustryworkerstorecognizethedevelopingstateandfuturechallengeoftheChineseIPTVindustry．Throughtheanalysis．itcallbeconcludedthatthePTvindustryembodiesthemeltingtrend

5、ofthreenets．Itwillheusedmoreandmorewidelyinthefuturefieldsofpolitics，education,scientificresearch，medicine，recreation,and50on．Anditalsowillbecomeanewprofitgrowthpoint．ThemTVindustrywillgainacomparativelylimitedprofitinthefollowingone01"tWOyears．However,itisalsoallimportantstageforeachcorporation

6、todeveloptheirownbrandandbuildtheftowncustomergroup．Measuresfortheentryof口TVindustryareprovidedinthisarticle．TheprospectoftheIPTVindustryisbright．WiththeapproachingoftheOlympicGamesin2008andtheInternationalFairin2010，theactualapplianceofIPTVinOurcountryisgettingnearerandnearer．Itispredictedthatt

7、woorthreemostinfluencingbrandsinOurcountrywillappearinthefollowingtwoyears，andsomefeaturedcontentproviderwillalsofollowthestep．KEYWoRDS：口Tv：Industry；ProspectCLASSNO．【请输入分类号，以分号分隔。】致谢本论文的工作是在我的导师龚玉荣副教授的悉心指导下完成的，感谢导师在我两年的研究生学习