BEC口语材料(教师用)

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1、BECSpeakingFocusTrainingTopic1:Marketresearch(1)背景知识Marketresearchisanyorganizedefforttogatherinformationaboutmarketsorcustomers・Itisaveryimportantcomponentofbusinessstrategy（经营策略，商业策略，企业发展战略）.Thetermiscommonlyinterchangedwithmarketingresearch（营销调研，销售调研）.However,expertpractitioners（实践者，从'11＜考）may

2、wishtodrawadistinctionbetweenthem,inthatmarketingresearchisconcernedspecificallyaboutmarketingprocesses,whilemarketresearchisconcernedspecificallywithmarkets.Marketresearchisakeyfactortogetadvantageovercompetitors.Marketresearchprovidesimportantinformationtoidentifyandanalyzethemarketneed,markets

3、izeandcompetition.AimsofmarketresearchIdentifybusinessgrowthopportunitiesSupportthegenerationandreviewofbusinessstrategyMonitoreconomicandpoliticaltrendsEvaluateriskandopportunitiesSuppoFting：detailsMarketingistheperformanceofbusinessactivitiesthatdirecttheflowofgoodsandservicesfromproducertocons

4、umeroruse匚Marketingresearchisalwaysthefirststepbeforethecompanygetsintothemarket.Thefundamentalgoalofmarketingisthesatisfactionofconsumerneeds.Noorganizationcansurviveforlongwithoutmeetingconsumerneeds.Peoplewillsimplynotpurchaseaproductorservicethattheydonotneed.Thus,anyorganization,ifitistobesu

5、ccessful,mustproceedfromthegoalofcustomersatisfactionandadjustitsprogramstodeliveranofferingmeetingconsumersc.Adoptproperstatisticalmethod（采用适当的统计方法）needs・（2）BEC口语考试中题目体现Part1:Interview（1）Doyouthinkmarketresearchisimportantbeforelaunchinganewproduct?Sampleanswerforyourreference:Yes,marketresearch

6、iscertainlyimportantbeforelaunchinganewproductinthatitcanprovideimportantinformationregardingthecustomersneedandthepotentialmarketsize.Allthisinformationwillhelpthecompanyidentifybusinessgrowthopportunitiesandgeneratefeasiblebusinessstrategiessothatitmaygetanadvantageovercompetitors.（2）Whatisthem

7、ostimportantfactorinconductingmarketresearch?Sampleanswerforyourreferenee:Well,themostimportantfactorinconductingmarketresearchiswhethertheadoptedmethodisfeasibleandeffectivesoastogatherthemostusefulandrelevantinformat