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1、introductionLittleSheepCateringChaincompanywasborninMongoliaBaotouin1999,inoperationofsmallfatsheepcharacteristicsHotpotandfranchiseindustry,Little-sheepcondimentandspecialmeatproductsresearchanddevelopment,processingandsalesindustry.InJune2008thecompanyli
2、stedinHongkong,isthefirstlistedbrandscateringenterprisesinChina,knownas"China'sfirststockHotpot"introductionBytheendofAugust31,2009,thecompanyhas399stores,including143ownedrestaurantsand256franchiserestaurants,andhasmorethan20restaurantsinAmerica,Canada,Ja
3、pan,HongKongandsoon。Thefranchiseoftheroad一、Fromthebeginningof2000,manybusinesseshavebeguntojointhesmallsheep.ThepolicyofLittlesheeptojoinas"joinisthemainfocus,straightbattalion",establishedthroughoutthecountry,province,city,countylevelgeneralagentandindivi
4、dualfranchisestores.Thelittlesheepthroughoutthecountry,startedtobewell-knownintwoorthreeshortyears.Atthesametime,joiningquality,serviceandmanagementproblemrestrictthedevelopmentofthecompanyThefranchiseoftheroad二、theadjustmentprocess:Basedontheabove,fromthe
5、endof2002,thecompanyadoptedaseriesofmeasurestoreversethefranchisemarketchaos.Thecoreistoadjustthepolicytojoin"giveprioritytowithstraightbattalionjoin,specification".Thejoinconditions（07年）Joinconditionsandstandardsrequirements省级市地级市县级市(镇)square(M2)100080050
6、0Contractperiod5年5年5年allianceexpense50万/年20万/年10万/年Investmentcost约200万约80万约60万Advertisingcost15万10万5万depositAyearfeeAyearfeeAyearfeeNotes：1、Thefranchisefeepayment:thefeeof5yearstobepaidone-time2、Investmentcostinformationincluding：Storerenovationcosts,housi
7、ngrentalfees,equipmentandfacilities,liquidityandotherprojects;3、Storeinaccordancewiththelittlesheepcompanyunifiedstandarddecoration；controlofLittlesheepStandardizationANDlegalmeansStandardizationStandardizationofrawmaterials1、Themuttonqualityrequirements2、
8、TheproductionprocessofHotpotsoupStandardizationofservice1、Stafftraining2、StoredesignLAWThecontractThereasonsforthesuccessofthefranchise：1.three-stepdevelopmentstrategy：Thefirststage:joinisthemainfocus,straigh
