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时间:2018-12-02
《战略理论:优势、劣势、机会与威胁.docx》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、优势与劣势、机会与威胁:SWOT分析Strengthsandweaknessesareofteninternaltoyourorganization优势与劣势存在于你的组织内部.Opportunitiesandthreatsoftenrelatetoexternalfactors机会与威胁存在于组织外部优势与劣势、机会与威胁Effectivemanagersliveinthepresent–butconcentrateonthefuture—JamesL.Hayes优势StrengthAfirm'sstrengthsareitsresourcesandcapabilities资源和能
2、力thatcanbeusedasabasisfordevelopingacompetitiveadvantage公司的优势是公司可用于发展竞争优势的资源和能力.Itisthesetwofactors—resourcesandcapabilitiesthatcontributetoyourstrengths是资源和能力决定你的优势.Examplesofsuchstrengthsinclude:(1)Patents(2)Strongbrandnames(3)Goodreputationamongcustomers(4)Costadvantagesfromproprietaryknow-h
3、ow(5)Exclusiveaccesstohighgradenaturalresources(6)Favorableaccesstodistributionnetworks(7)Wecanrespondveryquicklyaswehavenoredtape,noneedforhighermanagementapproval,etc.(8)Wecangivereallygoodcustomercare,asthecurrentsmallamountofworkmeanswehaveplentyoftimetodevotetocustomers(9)Ourleadconsultant
4、hasstrongreputationwithinthemarket(10)Wecanchangedirectionquicklyifourapproachisn'tworking(11)Wehavelittleoverhead,socanoffergoodvaluetocustomers.Abilityisevaluatedon3counts:(1)Versatility:yourabilitytoadapttoaneverchangingenvironment.(1)Growth:yourabilitytomaintainacontinuinggrowth.(2)Markets:
5、yourabilitytopenetrateorcreatenewmarkets.Thestrengthofresourceshasthreedimensions:(1)Availability:yourabilitytoobtaintheresourcesneeded.(2)Quality:thequalityandup-to-datenessoftheresourcesemployed.(3)Allocation:yourabilitytodistributeresourcesbotheffectivelyandefficiently.Todeterminestrengths,a
6、nswerthefollowingquestions:(1)Whatadvantagesdoesyourcompanyhave?(2)Whatdoyoudobetterthananyoneelse?(3)Whatuniqueorlowest-costresourcesdoyouhaveaccessto?(4)Whatdopeopleinyourmarketseeasyourstrengths?(5)Whatfactorsmeanthatyou"getthesale"?Considerthisfromaninternalperspective,andfromthepointofview
7、ofyourcustomersandpeopleinyourmarket.Berealistic:It'sfartooeasytofallpreyto"notinventedheresyndrome".Inlookingatyourstrengths,thinkabouttheminrelationtoyourcompetitors-forexample,ifallyourcompetitorsprovidehighqualityproducts,then
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