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1、涉外商务礼仪原则（Principlesofforeignbusinessetiquette）I.maintainingtheimageIninternationalexchanges,itisgenerallytheobjectofcommunicationpersonalattentionistheimage,andattachgreatimportancetofollowstandardandappropriatewayofshapingandmaintainingtheirownpersonalimage.Personalimagehasattractedmuchatte
2、ntionininternationalcommunication,mainlybasedonthefollowingfivereasons.Firstofall,eachperson'spersonalimageisatruereflectionofhispersonalupbringingandtaste.Secondly,eachperson'spersonalimageobjectivelyreflectshispersonalspiritandattitudetowardslife.Third,eachperson'spersonalimageshowsthedegr
3、eetowhichhetreatsthecommunicativeobjectsfaithfully.Fourth,eachperson'spersonalimageisanorganicpartoftheoverallimageoftheirunit.Whenpeopledon'tknowwhereapersonbelongs,theflawsinhispersonalimageareatbestperceivedaspersonalproblems.However,whenpeopleknowhebelongstoaunit,evenrepresentsaunit,ofte
4、ntheindividualimageandtheimageoftheunitequate.Finally,eachperson'spersonalimage,ininternationalcontacts,oftenrepresentstheimageofthecountryinwhichhebelongsandthepeoplehebelongsto.Fortheabovereasons,inforeign-relatedcommunication,everyonemustalwayspayattentiontothemaintenanceoftheirownimage,e
5、speciallytomaintaintheirfirstimpressionofaforeignfriendonaformaloccasionforthefirsttime.Personalimagemainlyconsistsofsixaspects.Theyarealsocalledthesixelementsofpersonalimage.First,appearance.Appearancereferstothebasicappearanceofaperson'sform.Second,istheexpression.Afacialexpression,usually
6、ofaperson'sfacialexpression.Third,isthemanner.Behaviorreferstopeople'sbodymovements.Fourth,clothing.Clothingisageneraltermforclothingandjewelrywornbypeople.Fifth,istheconversation.Speech,thatis,aperson'sdiscourse.Sixth,isthewayofgettingalongwithpeople.Whatspecificallyreferstothewayofgettinga
7、longwithpeople,andothersoftheperformance,thatistheattitudeoflife.Two,beneitherhumblenorpushyBeneitherhumblenorpushy,isoneofthebasicprinciplesofforeignetiquette.Itisthemainrequirement:eachindividualparticipatesininternationalexchanges,mustbeawareoft
