2、The general sales and marketing strategy of fashion market is aimed at increasing financial benefits and developing creative strategies for business activities under the situation of market economy. It also includes forecast and decision making based on the change of internal and extern
3、al environment in a fashion enterprise. This thesis has shown my several years’ investigation and research on the fashion industry and fashion market home and abroad. This paper systematically discussed and studied the sales and marketing theory about the fashion market. It analyzed
4、and pointed out that under the global economy environment as a whole, China is the biggest exporter of fashion products in the world, it’s fashion enterprises must equipped with the sales and marketing theory and make full use of these scientific knowledge for their business. It’s top u
5、rgent and very important.KEYWORDS: Sales & Marketing Strategy targeted market Promotion目录摘要11ABSTRACT12目录13前言1第一章森马·Unique品牌21.1森马·Unique品牌的创办背景21.1.1我国休闲装市场发展状况分析21.1.3森马·Unique品牌的产生与发展4第二章森马·Unique品牌的市场定位52.1相关概念的介绍52.1.1森马·Unique品牌的市场细分52.1.2森马·Unique品牌的目标顾客62.2森马·Unique品牌的市场定位7第三章