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1、关于对森马品牌市场营销的相关策略探讨学院：专业：学号：学生姓名：指导教师：5.1-9,,services,andmakethecitymoreattractive,strengtheningpublictransportinvestment,establishedasthebackboneoftheurbanrailtransitmulti-level,multi-functionalpublictransportsystem,thusprotectingtheregionalpositionandachieve摘要服装市场营销策略是指在市场经济条件下, 根据内外环境变化, 对服
2、装企业的经营与销售进行预测和决策, 以提高经济效益为主要目标, 创造性地组织经营销售活动的策略。论文根据本人近几年对国内外服装行业和服装市场的调查研究, 和对重庆丹尼尔服装连锁店的调查研究， 系统地探讨和研究了服装市场营销这一领域的理论, 分析并指出了在经济全球化的大环境下，作为世界第一的服装出口大国，中国的服装企业掌握市场营销理论知识，科学地运用市场营销策略的迫切性和重要性。小清新：营销策略 目标市场 促销5.1-9,,services,andmakethecitymoreattractive,strengtheningpublictransportinvestment,e
3、stablishedasthebackboneoftheurbanrailtransitmulti-level,multi-functionalpublictransportsystem,thusprotectingtheregionalpositionandachieveABSTRACTThe general sales and marketing strategy of fashion market is aimed at increasing financial benefits and developing creative strategies for business
4、 activities under the situation of market economy. It also includes forecast and decision making based on the change of internal and external environment in a fashion enterprise. This thesis has shown my several years’ investigation and research on the fashion industry and fashion market h
5、ome and abroad. This paper systematically discussed and studied the sales and marketing theory about the fashion market. It analyzed and pointed out that under the global economy environment as a whole, China is the biggest exporter of fashion products in the world, it’s fashion enterprises m
6、ust equipped with the sales and marketing theory and make full use of these scientific knowledge for their business. It’s top urgent and very important.KEYWORDS: Sales & Marketing Strategy targeted market Promotion5.1-9,,services,andmakethecitymoreattractive,strengtheningpublictransportinve
7、stment,establishedasthebackboneoftheurbanrailtransitmulti-level,multi-functionalpublictransportsystem,thusprotectingtheregionalpositionandachieve目录摘要11ABSTRACT12目录13前言1第一章森马·Unique品牌21.1森马·Unique品牌的创办背景21.1.1我国休闲装市场发展状况分析21.1.3森马·Unique品牌的产生与
