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1、回归型企业的国门进入路径（Theentrypathofreturnenterprises）Atthebeginningof1990s,economicgrowthhasbecomeanaturalparadiseChinesemanufacturingindustrystrategictransformationindevelopedcountries,alargenumberofmultinationalcompaniesinthestrategiclayoutofChinesespawnedalargenumberofChinesemanufacturingenterpr
2、ises,theybecomeclustermembermultinationalcompaniesdownstreammanufacturingindustrychain,orfollowthestrategyofmultinationalcompaniesChineselayout,throughthirdpartybrandproductsgooutofthecountrysales.The"export-orientedproductionprofitmodel"ofChineseenterpriseswasborn.Butatthebeginningofthe21w
3、orld,theexportenterprisesbeganthefirstroundofclothing,footwear,householdelectricalapplianceenterprisestoreturntothedomestic.Thereasonforthereturnisthattheprofitofexportenterprisesintheinternationalmarketdecreases;withtheaccumulationoftheexportenterprises,theenterpriseshavethecapitaltomanage
4、thedomesticmarket.Thesecondroundofthereturnstartedinthesecondhalfof2008,andthefinancialcrisistriggeredbytheUSsubprimemortgagecrisisspreadtotheworld.AsChina'sfinancialsystemisrelativelyindependent,thefinancialturmoildoesnothaveafatalimpactonChina'seconomy,andtheChinesemarkethasgreatpotential
5、forconsumptionandhasbecomethebasisforenterprisestoreturntothedomesticmarketintheory.Whenabatchofexportenterprises"return"toChina,butfoundthateverythinginthehouseisbrandnewandunfamiliar:theconceptofunfamiliarbrandmarketing,unfamiliarcustomers,unfamiliarconsumers......Thecountryishard,butthec
6、ountrywillenter.Whatistheregressionpathoftheregressiontypeenterprise?FirmreturntodomesticmarketstrategyExportenterprisesreturntothedomesticmarket,thecompany'sdecisionmakersmusthaveafirmreturntothedomesticmarketstrategy,theremustbeastickto3years~5years,oreven5years~8strategicpreparations.Zhe
7、jiangDingxinElectricalApplianceCo.,Ltd.wasestablishedin1987,isthefirstbatchoforiginalChinatypeenterprisespecializingintheproductionofelectricwaterheater,hasbeen23yearsofproductionhistory.In23yearsofproductionhistory,thecompanyhasdoneDingxinautoparts,elec
