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ID:14462768
大小:138.00 KB
页数:29页
时间:2018-07-28
《外文翻译--移动电子商务的采纳和应用:信息处理视角》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、外文翻译--移动电子商务的采纳和应用:信息处理视角毕业论文设计外文翻译外文原文TheAdoptionandUseofMobileCommerceanInformationProcessingPerspectiveKongchunChenSchoolofBusinessRenminUniversityofChinaBeijingChinachenkongchuncomShanWangSchoolofBusinessRenminUniversityofChinaBeijingChinashanwangcomYanliP
2、eiSchoolofInternationalBusinessBeijingForeignStudiesUniversityBeijingChinapeiyanligmailcomAbstractDuetoitspotentialtodrivethenextwaveofecommercemobilecommercehasattractedmuchattentionfrombothpractitionersandresearchersInthispaperwedevelopatheoreticalframeworkt
3、ostudytheadoptionanduseofmcommercefromtheinformationprocessingperspectiveBasedontheinformationprocessingframeworkweproposethatthefitbetweentheinformationprocessingneedofm-commerceusersandtheinformationprocessingcapacityofmobileapplicationspositivelyaffectsthep
4、erceivedusefulnessofuserswhichinturninfluencestheirintentiontoadoptandusem-commerceKeywordsilecommercem-commerceinformationprocessingtheoryusabilityadoptionINTRODUCTIONMobilecommercem-commercecanbeviewedasasubnetofe-commerceandreferstoanytransactionwithmonetar
5、yvaluethatisconductedviaamobilenetwork[1]BecauseofitsuniquecharacteristicsincludingmobilityandbroadreachmobilecommercehasbeenconsideredasthenextbandwagonofcommercerevolutionThemarketofmobilecommercehasbeengrowingsignificantlyinthepastfewyearsButitsadoptionissl
6、owerthanthatofwiredinternetandhasnotmetpeoplesexpectation[234]Thelackofadoptionofm-commercehasbeenpartlyattributedtoitsusabilityForexamplein2003thePayboxwindeddownitsmobilepaymentactivitiesinallcountriesexceptAustriabecauseoftheslowgrowthofmobilecommerceinEuro
7、peTheUSAconsumersarentconvincedtheywantorneedmobileservicesandmanythinkitistoocomplicated[2]Someresearchersattributethefailuretotheusabilityofmobiledevicesegsmalldisplayscreenclumsyinputtoolsandlimitedbatterycapacitypoornetworkconnectionqualityandhighprice[56]
8、Howeverdespitetheusabilityproblemwhichplaguesmostm-commerceapplicationsweobservethatmobilecommerceismorepopularinsomeindustriesareasthaninothersKingetal[7]foundthatin2002thewireles
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