资源描述：
《移动电子商务的采纳和应用：信息处理视角【外文翻译】》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、毕业论文（设计）外文翻译外文原文TheAdoptionandUseofMobileCommerce:anInformationProcessingPerspectiveKongchunChenSchoolofBusinessRenminUniversityofChinaBeijing,Chinachenkongchun@ruc.edu.cnShanWangSchoolofBusinessRenminUniversityofChinaBeijing,Chinashanwang@ruc.edu.cnYanliPeiSchoolo
2、fInternationalBusinessBeijingForeignStudiesUniversityBeijing,Chinapeiyanli@gmail.comAbstract—Duetoitspotentialtodrivethenextwaveofecommerce,mobilecommercehasattractedmuchattentionfrombothpractitionersandresearchers.Inthispaper,wedevelopatheoreticalframeworktostudyt
3、headoptionanduseofmcommercefromtheinformationprocessingperspective.Basedontheinformationprocessingframework,weproposethatthefitbetweentheinformationprocessingneedofm-commerceusersandtheinformationprocessingcapacityofmobileapplicationspositivelyaffectstheperceivedus
4、efulnessofusers,whichinturninfluencestheirintentiontoadoptandusem-commerce.Keywords—ilecommerce(m-commerce);informationprocessingtheory;usability;adoptionI.INTRODUCTIONMobilecommerce(m-commerce)canbeviewedasasubnetofe-commerceandreferstoanytransactionwithmonetaryva
5、luethatisconductedviaamobilenetwork[1].Becauseofitsuniquecharacteristics,includingmobilityandbroadreach,mobilecommercehasbeenconsideredasthenextbandwagonofcommercerevolution.Themarketofmobilecommercehasbeengrowingsignificantlyinthepastfewyears.Butitsadoptionisslowe
6、rthanthatofwiredinternetandhasnotmetpeople’sexpectation[2,3,4].Thelackofadoptionofm-commercehasbeenpartlyattributedtoitsusability.Forexample,in2003,thePayboxwindeddownitsmobilepaymentactivitiesinallcountriesexceptAustriabecauseoftheslowgrowthofmobilecommerceinEurop
7、e.TheUSAconsumersaren'tconvincedtheywantorneedmobileservicesandmanythinkitistoocomplicated[2].Someresearchersattributethefailuretotheusabilityofmobiledevices(e.g.smalldisplayscreen,clumsyinputtoolsandlimitedbatterycapacity),poornetworkconnectionqualityandhighprice[
8、5,6].However,despitetheusabilityproblemwhichplaguesmostm-commerceapplications,weobservethatmobilecommerceismorepopularinsomeindustries/areasthani
