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1、毕业论文(设计)外文翻译外文原文TheAdoptionandUseofMobileCommerce:anInformationProcessingPerspectiveKongchunChenSchoolofBusinessRenminUniversityofChinaBeijing,Chinachenkongchun@ruc.edu.cnShanWangSchoolofBusinessRenminUniversityofChinaBeijing,Chinashanwang@ruc.edu.cnYanliPeiSchoolofInternationalBusinessB
2、eijingForeignStudiesUniversityBeijing,Chinapeiyanli@gmail.comAbstract—Duetoitspotentialtodrivethenextwaveofecommerce,mobilecommercehasattractedmuchattentionfrombothpractitionersandresearchers.Inthispaper,wedevelopatheoreticalframeworktostudytheadoptionanduseofmcommercefromtheinformationp
3、rocessingperspective.Basedontheinformationprocessingframework,weproposethatthefitbetweentheinformationprocessingneedofm-commerceusersandtheinformationprocessingcapacityofmobileapplicationspositivelyaffectstheperceivedusefulnessofusers,whichinturninfluencestheirintentiontoadoptandusem-com
4、merce.Keywords—ilecommerce(m-commerce);informationprocessingtheory;usability;adoptionI.INTRODUCTIONMobilecommerce(m-commerce)canbeviewedasasubnetofe-commerceandreferstoanytransactionwithmonetaryvaluethatisconductedviaamobilenetwork[1].Becauseofitsuniquecharacteristics,includingmobilityan
5、dbroadreach,mobilecommercehasbeenconsideredasthenextbandwagonofcommercerevolution.Themarketofmobilecommercehasbeengrowingsignificantlyinthepastfewyears.Butitsadoptionisslowerthanthatofwiredinternetandhasnotmetpeople’sexpectation[2,3,4].Thelackofadoptionofm-commercehasbeenpartlyattributed
6、toitsusability.Forexample,in2003,thePayboxwindeddownitsmobilepaymentactivitiesinallcountriesexceptAustriabecauseoftheslowgrowthofmobilecommerceinEurope.TheUSAconsumersaren'tconvincedtheywantorneedmobileservicesandmanythinkitistoocomplicated[2].Someresearchersattributethefailuretotheusabi
7、lityofmobiledevices(e.g.smalldisplayscreen,clumsyinputtoolsandlimitedbatterycapacity),poornetworkconnectionqualityandhighprice[5,6].However,despitetheusabilityproblemwhichplaguesmostm-commerceapplications,weobservethatmobilecommerceismorepopularinsomeindustries/areasthani