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1、直销的问题（Directselling）DisadvantagesofdirectsellingProblemsarisingfromdirectsellingIsdirectsellingreallythetrendofthefuture?Manyhaddirectfriendshavehadthisexperience:listentosomeoneaboutthebonussystem,seeproductdemonstration,orparticipateinsomelargemeetings,founddirectas"paradise",suc
2、has"landofidyllicbeauty".Takealookatyourreality,thinkaboutyourdreams,andlistentothedirectsellingpredecessorstodescribethegoodlifebroughtbydirectselling,andputyourselfintothedirectmarketingcareer.Asaresult,asmallnumberofpeoplesucceeded.However,morepeopleareindirectsales,andscarred.I
3、tisinevitabletoengageinunfaircompanies.Butwhydomanypeoplewhoareengagedingoodandgoodreputationgethurt?Directsellingistheproductofthemanufacturingera.Inthemanufacturingera,thedemandforproductsisinshortsupply,andtheproductmarketingissupplyoriented.Goodproductsandgoodmarketingmethodsca
4、nleadthemarket.Directmarketinghasmanyadvantagesforthemanufacturingera,sodirectmarketingcameintobeingandcooperatedwiththetimes.Buttimesaredifferent.Nowproductsupplyexceedsdemand,productmarketinghasshiftedfromsupplyorientationtodemandorientation.Thefuturewillbecustomeroriented.Thedis
5、advantagesofdirectmarketingwillmakethedirectmarketingnolongeradapttothedevelopmentofthetimes.Somepeoplesay:"directmarketingisthebiggesttrendinthefuture."".Yes,the"straight"ofdirectmarketingisthebiggestmarketingtrendinthefuture.Butthedirectsellingwillcausemanyproblems.Therearetwoser
6、iousproblemsintraditionaldirectmarketing:(1)traditionaldirectsellingisguidedbysales.DirectSellingCompanyshouldtakecareofdistributors,notconsumers.Everydirectsellerdoesthedirectsellingtomakemoney.Butindirectmarketing,theonlypersonwhoearnsmoneyisthemiddleandupperclassofPyramid,andthe
7、lowerclassisunabletomakemoneyorevenlosemoney.Ifthedistributorisnottoearnmoney,youwillfindanotherway.DirectPyramidisnotgoingtocollapsefromthetop.Whenthemarketdevelopstoacertainextent,thelowerleveldistributorsaredifficulttomakemoney,theywillbegintocollapsefromthelowerlevel,whiletheup
8、perleveldistributorswillfa
