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1、吉首大学商学院学年论文题目:对发展农村连锁超市的思考姓名:房志强学号:20104081045专业:工商管理班级:10工商1指导教师:袁明达职称:讲师2013年9月6日loanapprovalandpostcreditapprovalofficer/atalllevelsinaccordancewithcreditapprovalrules,licensingandeventualexerciseofcreditdecisionpowerofpersonsorinstitutions.Reviewfindingsandreviewcomme
2、nts,accordingtotheBank'scredit13吉首大学商学院学年论文成绩评定表指导教师评语:成绩评定评分项目得分理论与实用价值(25%)分析论证(40%)写作水平(20%)态度与规范(15%)总分:指导教师签名:年月日loanapprovalandpostcreditapprovalofficer/atalllevelsinaccordancewithcreditapprovalrules,licensingandeventualexerciseofcreditdecisionpowerofpersonsorinstit
3、utions.Reviewfindingsandreviewcomments,accordingtotheBank'scredit13目录摘要:2Abstract:2一、连锁超市在我国农村地区发展的可行性分析4(一)连锁超市向农村扩张的必然性4(二)连锁超市向农村发展的可能性5二、吸引连锁超市在我国农村地区发展的主要动因7三、连锁超市在我国农村地区发展存在的问题8四、连锁超市在我国农村地区发展存在问题的解决措施10五、结束语13致谢13参考文献:13loanapprovalandpostcreditapprovalofficer/atal
4、llevelsinaccordancewithcreditapprovalrules,licensingandeventualexerciseofcreditdecisionpowerofpersonsorinstitutions.Reviewfindingsandreviewcomments,accordingtotheBank'scredit13对发展农村连锁超市的思考房志强(吉首大学商学院,湖南吉首416000)摘要:基于当前连锁超市在我国的发展走势,市场竞争激烈,导致多数企业利润缩减,生存空间恶化,区域性连锁超市向农村乡镇扩张成为
5、必然。随着政府对新农村建设政策的推动,农村连锁经营再次成为人们普遍关注的热点问题。发展农村连锁超市已是大势所趋。本文针对我国农村消费市场的现状和特点,以及在我国发展农村连锁超市的可行性;探讨了农村连锁超市发展过程中存在的主要问题,提出了几点解决措施,以期有助于促进农村连锁超市行业的快速、稳定发展。关键词:农村连锁超市;现状;可行性;问题;措施ThedevelopmentofruralsupermarketchainofthinkingFangZhiqiang(BusinessSchoolofJishouUniversity,JishouH
6、unan416000)Abstract:Basedonthecurrentsupermarketchaindevelopmenttrendsinourcountry,themarketcompetitionisintense,resultinginthereductioninmostcorporateprofits,deteriorationoflivingspace,regionalsupermarketchaintoexpandruralvillagesandtownsbecomeinevitable.Asthegovernmentp
7、olicyinthenewruralconstruction,ruralchainoperationonceagainbecomeahotissueofcommonconcerntopeople.DevelopingtheruralsupermarketchainhasbeenthetrendofTheTimes.AimingatthestatusandthecharacteristicsofruralconsumptionmarketinChina,andthefeasibilityofthedevelopmentofruralchai
8、nsupermarketsinChina;Discussesthemainproblemsexistinginthedevelopmentoftheruralsupermarketchain,