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1、１浅析中国移动的核心竞争力摘要本文在电信重组、3G时代的行业背景下，对中国移动的核心竞争力进行探讨。中国的核心竞争力是什么?灵活的企业机制?强大的BOSS系统?覆盖最全的GSM网络?充满朝气和激情的团队?强有力的品牌?虽然其中的每一个元素中移动都有无可争辩的优势,这些支撑中移动发展的基础元素,也是核心竞争力的重要组成部分。作为未来移动生活方案的提供者,中国移动应该也必须成为客户的首选。电信行业的竞争重点由语音服务转向数据业务转移；从单一产业链结构，逐步向多种生态系统转变。本文通过电信企业核心竞争力评价体系
2、分析中国移动的核心竞争力。在3G时代，面对市场宏观环境和日趋激烈的竞争市场，中国移动必须充分认识到提升核心竞争力是发展的关键，是取得优势最有效的保证。本文的最后提出了中国移动在3G带来的机遇和挑战下，提升核心竞争力的战略和策略。关键词：中国移动核心竞争力识别3G数据业务officiallyestablishedonJuly1,2013,Yibincity,formerlyknownasthebus,integratedoriginalrongzhoubuscompanyinYibincityandMetr
3、obuscompany,formedonlyinYibincityofaState-ownedpublictransportenterprises,thecompanyconsistsofoneortwo,thirdDivision.Integrationofpublictransportservicesisnotyetestablished１１浅析中国移动的核心竞争力AbstractBasedonthetelecommunicationsrestructuring,3geraofindustryback
4、ground,Chinamobile'scorecompetencearediscussed.China'scorecompetitivenessiswhat?Flexibleenterprisemechanism?PowerfulBOSSsystem?CoverthemostGSMnetwork?Fullofvitalityandpassionteam?Strongbrand?Althoughtheeveryelementmobilehasindisputableadvantage,thesupport
5、ofthefoundationofthedevelopmentofmobileelements,alsoistheimportantcomponentofcorecompetitivenessof.Forfuturemobilelifesolutionprovider,Chinamobileshouldalsomustbecomethefirstchoiceofcustomers.Telecomindustrykeycompetitionbyvoiceservicetodataservicetransfe
6、r;Fromasingleindustrialstructure,andgraduallytoavarietyofecologicalsystemtransformation.ThispaperthroughthetelecomenterprisecorecompetitivenessevaluationsystemanalysisChinamobile'scorecompetitiveness.Inthe3gera,inthefaceofthemarketmacroscopicenvironmentan
7、dtheincreasinglyfiercemarketcompetition,Chinamobilemustfullyunderstandtoenhancetheircorecompetitivenessisthekeytothedevelopmentof,istakeadvantageofthemosteffectiveguarantee.ThispaperfinallyputsforwardChinamobileinthe3gwithopportunitiesandchallenges,improv
8、ethecorecompetitivenessofthestrategyandstrategy.Keywords:Chinamobilelimitedcorecompetitivenessrecognition3GdataserviceofficiallyestablishedonJuly1,2013,Yibincity,formerlyknownasthebus,integratedoriginalrongzhoubusco
