case analysis of t.w. company

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1、CASEANALYSISOFT.W.COMPANYBrief　Contentspart1　　　　　casebackground&majorissuespart2　　　　　externalanalysis　part3　　　　　internalanalysispart4　　　　baseonSWOTpart5　　　　recommendstructure&controlsystempart6　　　　summaryofreportPART1　Executivesummary&majorissuesbackgroundShaanxiTianwEibiological

2、productsco.,ltd,ahigh-techprivateenterpriseestablishedaccordingtomodernregulation,islocatedinJingeindustrialzone,Xi’anEconomicandTechnologyDevelopmentZone.The　totalinvestmentismorethan20millionrmb.Applyingthelatesttechnologyandequipmentofmoleculardistallation,wehavebuiltastate-of

3、-artproducinglinetoproduce100mtsnaturalvitaminE,90mtsphytosterol,900mtsmethylfattyacid　billionvitaminepillfromvegetableoilperyear.WealsoproduceeffervescenttabletwithVE+VC.Thecompanyboaststohavehighqualityexpertsandmanagers.theprojectofnaturalvitamineislistedintheprojectionofxi’an

4、newproducts.Anditisregardedasthemodelprojectionofproducingandresearching.Thetrademarkis“ZHENWEITE”.　summaryWhenTWcompanyoperateit’sproductionandsales.TheCompany’sdirectorfindstheyareinaseriouscompetitiveenvironment.Inthefirstyeartheholecompany’ssalesincomeisonly2000000rmb.In2001,

5、TheCompanydidalotofeffortinmarketing,thesalesincomeincreaseveryquickly.Butthecompany’sproductivityisalsowaist.AlthoughtheTWcompanyfoundaexcellentqualitycontrolsystemandefficientlobar,trainaprofessionalengineerteamandmanager,buttheycompanylockapowerfulmarketworkingteam,theirproduc

6、thavenonotabilitydifferentiation.Sotheyhavetocompeteinprice.TheCompanyhasnocorevalueandculture,点击查看全文