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1、PreparinganEffectiveCaseAnalysisIntroductionSkillsGainedThroughuseoftheCaseAnalysisMethodStudentPreparationForCaseDiscussion•GainingFamiliarity•RecognizingSymptoms•IdentifyingGoals•ConductingtheAnalysis•MakingtheDiagnosis•DoingtheActionPlanningWhatToExpectFromIn-
2、ClassCaseDisussionsPreparingAnOral/WrittenCasePresentation•ExternalEnvironmentAnalysis•InternalEnvironmentAnalysis•IdentificationofStrategicIntentandMission•KeyResultAreas(KRAS)•HintsforPresentinganEffectiveStrategicPlan•StrategyFormulation:ChoosingKeyResultAreas
3、•KeyResultAreaImplementation•ProcessIssues•NotesAppendix1Appendix2IntroductionInmoststrategicmanagementcourses,casesareusedextensivelyasateachingtool.1Akeyreasonisthatcasesprovideactivelearnerswithopportunitiestousethestrategicmanagementprocesstoidentifyandsolveo
4、rganizationalproblems.Thus,byanalyzingsituationsthataredescribedincasesandpresentingtheresults,activelearners(i.e.,students)becomeskilledateffectivelyusingthetools,techniques,andconceptsthatcombinetoformthestrategicmanagementprocess.Thecasesthatfollowareconcerned
5、withactualcompanies.Presentedwithinthecasesareproblemsandsituationsthatmanagersandthosewithwhomtheyworkmustanalyzeandresolve.Asyouwillsee,astrategicmanagementcasecanfocusonanentireindustry,asingleorganization,orabusinessunitofalarge,diversifiedfirm.Thestrategicma
6、nagementissuesfacingnot-for-profitorganizationsalsocanbeexaminedusingthecaseanalysismethod.Basically,thecaseanalysismethodcallsforacarefuldiagnosisofanorganization'scurrentconditions(asmanifestedbyitsexternalandinternalenvironments)sothatappropriatestrategicactio
7、nscanberecommendedinlightofthefirm'sstrategicintentandstrategicmission.Strategicactionsaretakentodevelopandthenuseafirm'scorecompetenciestoselectandimplementdifferentstrategies,includingbusiness-level,corporate-level,acquisitionandrestructuring,international,andc
8、ooperativestrategies.Thus,appropriatestrategicactionshelpthefirmtosurviveinthelongrunasitcreatesandusescompetitiveadvantagesasthefoundationforachievingstrategi
