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ID:231522
大小:50.50 KB
页数:9页
时间:2017-07-11
《The Cultural Differences in Advertisement Translation 英语专业毕业论文 商标翻译》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、TheCulturalDifferencesinAdvertisementTranslationAbstract:Astheproductofculture,advertisementdirectlyreflectscloserelationshipbetweenlanguageandculture.Perfectadvertisinglanguageisgoodforsellingtheproduct.Atthesametime,theworldisgettingincreasinglyglobalized,therearemoreandmorecommun
2、icationandoperationofcross-cultural,advertisementtranslationreflectthecommercialactivities.Therefore,translatorshavetoconverttheideasandthoughtsbehindthesentencesintothetargetlanguagebyapplyingtheknowledgeofthetargetculture.Thispaperstudiesthesituationofculturedifferencesinadvertise
3、menttranslation.Keywords:advertisingtranslation;culturedifference;language1.Introduction1.1BackgroundIntroductionWiththedevelopmentofoursocialistmarketeconomysinceChina’sadoptionofopen-uppolicy,advertisinghasbeendevelopingataspeednoonecouldhaveimagined.SinceCoco-colabecamethefirstAm
4、ericanproductavailableinChinain1979,foreignproductshavebeenfloodingintoChina.Withtherapiddevelopmentofinternationalbusinessintheworld,thereisagrowingneedforefficientinternationaladvertisingtranslationinorderthattheseproductscouldbeacceptedbyconsumerseasily.Internationaladvertisingtr
5、anslationisofgreatsignificanceininternationalizingofChina’senterpriseandopeningtheglobalmarketformade-in-Chinaproductsunderthecircumstanceofglobalizationofworldeconomy.Therefore,therehasbeenagreatmanyofscholarswhohavestudiedadvertisingtranslationfromvariousperspectives.Moreandmorebo
6、oksandarticlesaboutadvertisingtranslationhaveplayedanimportantroleinhowtopromotethesalesofcommoditiesabroad.However,thestudiesofadvertisingtranslationaregivenenoughattention.Therearetworeasonsthattheauthormakesadecisiontostudythetopic:ontheonehand,alongwiththefastdevelopmentoftheint
7、ernetandinformationcommunicationtechnology,theinternationaladvertisingwouldbepromotedtoanewstepandtheadvertisingtranslationwouldenjoyunprecedenteddevelopment.The-9-importanceofadvertisingtranslationtellsitsowntale:ontheotherhand,thestudyofadvertisingtranslationneedstobeimproved,fora
8、greatnumberofschola
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