the cultural differences in advertisement translation 英语专业毕业论文

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1、TheCulturalDifferencesinAdvertisementTranslationContentsAbstract…………………………………………………………..4摘要………………………………………………………………41Introduction……………………………………………………51.1BackgroundIntroduction………………………………….51.2TheRelationshipamongLanguage,CultureandTranslation………………………………………………………..62TranslationofEnglishAdvertisem

2、ent………………………….92.1GeneralIntroductionofAdvertisement…………………….92.2BasicPurposesandGeneralPrinciplesofEnglishAdvertisementTranslationintoChinese…………………………………………..92.21BasicpurposesofEnglishadvertisementtranslationintoChinese…………………………………………………………….92.22Generalprinciplesofadvertisementtranslation……..

3、.102.3LinguisticCharacteristicsofEnglishAdvertisingsandRelevantTranslationTechniques……………………………………………..102.31LexicalcharacteristicsofEnglishadvertisements…….102.32SyntacticalcharacteristicsofEnglishadvertisement….12172.4CultureDifferencesinAdvertisingLanguage……………….132.41Theimplicitwayversusthedir

4、ectway………………..132.42Theimagerypatternversusabstractpattern…………....142.43Respectofauthorityversusrespectofself-performance…142.44Differencesocialhistorybackground…………………..153Conclusion…………………………………………………………15Bibliography………………………………………………………….1617TheCulturalDifferencesinAdvertisementTranslationAbst

5、ract:Astheproductofculture,advertisementdirectlyreflectscloserelationshipbetweenlanguageandculture.Perfectadvertisinglanguageisgoodforsellingtheproduct.Atthesametime,theworldisgettingincreasinglyglobalized,therearemoreandmorecommunicationandoperationofcross-cultural,advertisementtranslationreflect

6、thecommercialactivities.Therefore,translatorshavetoconverttheideasandthoughtsbehindthesentencesintothetargetlanguagebyapplyingtheknowledgeofthetargetculture.Thispaperstudiesthesituationofculturedifferencesinadvertisementtranslation.Keywords:advertisingtranslation;culturedifference;language摘要：广告作为文

7、化的产物，可以更直接的展示语言和文化的关系。精彩的广告语言有助于产品的推销。与此同时，随着经济全球化的发展，跨文化的交流、合作日趋频繁，广告翻译中存在的语言和文化的差异将影响着商业活动的发展。因此，译者要充分利用目标文化知识，把句子后面所承载的思想、概念尤其是文化传递给消费者。本文就广告翻译中出现的文化差异现象进行了探究。关键词：广告翻译；文化差异；语言171.Introduction1.1BackgroundIntro